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<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'>Good
questions Eddy, here are my thoughts:<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoListParagraph style='margin-left:.25in;text-indent:-.25in;
mso-list:l0 level1 lfo2'><![if !supportLists]><b><span style='font-family:"Calibri","sans-serif"'><span
style='mso-list:Ignore'>1.<span style='font:7.0pt "Times New Roman"'>
</span></span></span></b><![endif]><b><span style='font-family:"Calibri","sans-serif"'>Improving
Relying Party Adoption:<o:p></o:p></span></b></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'>I
agree with Nat Sakimura’s recommendations about more direct outreach to
prospective RPs. Nat’s efforts with OpenID Japan have yielded
impressive results (<a
href="http://openid.net/2008/11/03/openid-japan-launches-with-32-member-companies/">http://openid.net/2008/11/03/openid-japan-launches-with-32-member-companies/</a>)
that we should emulate in the US and in other geographies.<o:p></o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'>I
also think Snorri Giorgetti’s actions and suggestions as summarized at <a
href="http://wiki.openid2009.org/Main_Page">http://wiki.openid2009.org/Main_Page</a>
are right on the mark.<o:p></o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'>The
best way we can drive adoption and usage of OpenID is to respond to the stated
needs of RPs and end users. Working with Zac Bjelogrlic of the BBC, we
formed a Content Provider Advisory Committee to get direct input from the likes
of Time Inc., NY Times, Hearst, Meredith, NPR, Reed Business, AARP, National
4-H and other prospective RPs. You can see a summary of that event at <a
href="http://openid.net/2008/10/01/openid-content-provider-advisory-committee-kickoff-meeting">http://openid.net/2008/10/01/openid-content-provider-advisory-committee-kickoff-meeting</a>.
<o:p></o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'>In
parallel, Johannes Ernst and I formed the Customer Research Committee to follow
up with these media companies, affinity groups, and other prospective
RPs. We hired a market research firm to facilitate this process and reported
the findings at IIW in Mt. View a few weeks ago: <a
href="http://www.slideshare.net/bkkissel/openid-foundation-market-research-report-from-iiwb-2008-presentation">http://www.slideshare.net/bkkissel/openid-foundation-market-research-report-from-iiwb-2008-presentation</a>
While there is a long wish list from the RPs, some common themes have emerged
(slide 6 of the presentation): usability, user profile data, business &
legal frameworks, and the observation that other mainstream sites haven’t
started to adopt OpenID (the chicken and egg syndrome). Slide 7 of the
presentation outlines initiatives that are underway, but this is just the
beginning of what we need to do. Specifically w.r.t. usability
Allen Tom (Yahoo), Eric Sachs (Google) and the folks at Facebook have been
providing a lot of thought leadership that we should leverage and embrace. I’ve
summarized some of the feedback on UX design and solicited market feedback at <a
href="http://blog.janrain.com/2008/10/openid-user-experience-ux-summit.html">http://blog.janrain.com/2008/10/openid-user-experience-ux-summit.html</a>
<o:p></o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'>Until
we can either get a critical mass of large national branded websites (as Eric
Sachs is advocating and driving) or real momentum among second tier websites
(as JanRain has been championing with RPX), we’re not going to reach an
inflection point. As we’ve all seen recently, Facebook has gained
some visibility with Facebook Connect which does address issues around ease of
use and user profile data as well as some baseline business frameworks.
We need to make it much easier and more compelling for RPs to deploy and
leverage the benefits of OpenID, OAuth, Portable Contacts, etc.<o:p></o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'>But
all these efforts are going to take additional time and resources, so the
OpenID Foundation needs to step up its efforts in the areas that matter most to
prospective RPs. Therefore, we need to develop and execute on an
operating plan, membership plan, financial plan, marketing communications plan,
international plan, technology roadmap, etc. I’ve outlined my
thoughts on how to make these things happen on my candidate’s statement
on the OIDF election website.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoListParagraph style='margin-left:.25in;text-indent:-.25in;
mso-list:l0 level1 lfo2'><![if !supportLists]><b><span style='font-family:"Calibri","sans-serif"'><span
style='mso-list:Ignore'>2.<span style='font:7.0pt "Times New Roman"'>
</span></span></span></b><![endif]><b><span style='font-family:"Calibri","sans-serif"'>What
should be done to have big providers like Google, Yahoo!, Microsoft rely on
other operators?<o:p></o:p></span></b></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'>It’s
not clear to me that there is anything that the OIDF can do to make the major
OPs become broad based RPs. It’s great that Yahoo, Google, and AOL
have become OPs and that MySpace and Microsoft have announced their intentions
to become OPs. That alone provides confidence to prospective RPs that
there will be a critical mass of OpenID-enabled end-users in the market, which
is a vital part of the equation. In addition, AOL has already enabled 4
of its websites, including the recent rollout of OpenID on My MapQuest (way to
go AOL!). Microsoft is accepting OpenIDs on its HealthVault Beta and has
been working hard to ensure interoperability of InfoCard with OpenID.
Google is accepting OpenID on Google Friend Connect. So we are making
some progress. But, as others have said, these large organizations have
complex business and legal considerations, so we need to respect that they are
doing as much as they can to champion the cause, and over time we’ll see
even more progress from them. The fact that we have Yahoo, Google, and
Microsoft as sustaining members of the OIDF is a good thing. The fact
that Eric Sachs, Eran Hammer-Lahav, Allen Tom and even Luke Shepard of Facebook
are running as individuals to further champion OpenID inside their respective
organizations as well as in the market is a good sign. <o:p></o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'>But
we can’t wait for the major OPs to also become RPs. There are millions of
websites out there that could and should be using OpenID – for their own
benefit, and the benefit of their users/members/customers. The OIDF and
its member companies should be working day and night to bring the vision,
message, and solutions to market that make it strategically and economically
compelling for broad adoption of OpenID. That’s where we should be
focusing our efforts instead of sitting around and asking when Yahoo or Google
are going to start becoming major RPs.<o:p></o:p></span></p>
<p class=MsoNormal><b><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></b></p>
<p class=MsoListParagraph style='margin-left:.25in;text-indent:-.25in;
mso-list:l0 level1 lfo2'><![if !supportLists]><b><span style='font-family:"Calibri","sans-serif"'><span
style='mso-list:Ignore'>3.<span style='font:7.0pt "Times New Roman"'>
</span></span></span></b><![endif]><b><span style='font-family:"Calibri","sans-serif"'>Do
you think that a trust relationship framework should be created, similar to PKI
auditing (or any other/similar idea) in order to allow relying parties easily
trust on other operators? Or what would you suggest instead?<o:p></o:p></span></b></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'>Absolutely.
Nat Sakimura and the team at NRI along with OpenID Japan have shown us what is
possible with the deployment at Japan Airlines (JAL) allowing for the execution
of commerce between business partners using OpenID with Trusted Data
Exchange. NRI, JanRain, Parity, and others are working on defining how we
extend AX/TX/CX to address trust, non-repudiation, and the other enhancements
required to make OpenID suitable for mainstream commerce applications. We
need to get more representatives from commerce websites as members of the OIDF
and on the board (stay tuned!). We need to do more market research to
understand the needs of commerce and other application areas where trust and
non-repudiation are baseline requirements. As we’ve created a
Content Provider Advisory Committee, we should create advisory committees for
areas like commerce, healthcare, and other industries/application areas where
trust is going to be a critical part of the value proposition.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoListParagraph style='margin-left:.25in;text-indent:-.25in;
mso-list:l0 level1 lfo2'><![if !supportLists]><b><span style='font-family:"Calibri","sans-serif"'><span
style='mso-list:Ignore'>4.<span style='font:7.0pt "Times New Roman"'>
</span></span></span></b><![endif]><b><span style='font-family:"Calibri","sans-serif"'>Do
you think that instead of hiring an executive director, the load of the
different tasks could be shifted to a small group of different persons instead
(foundation management)? Would you view a such a scenario possible and perhaps
more efficient? <o:p></o:p></span></b></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'>We
absolutely need a strong and focused Executive Director along with a minimal paid
staff to make the kind of progress we need to make. The volunteers who
have gotten us this far have done an admirable job with very limited resources
and should be thanked and congratulated for their contributions and
achievements. When the bulk of the work was creating a framework for
intellectual property management, specifications, and technical development a
more distributed and organic approach was appropriate. <o:p></o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'>As
we expand the charter of the OIDF to drive adoption and usage of OpenID, we
need dedicated people and programs to support our objectives. As a
benchmarking process, I’ve personally interviewed the executive directors
and marketing staff of several foundations and SIGS. They all experienced
a very similar evolution to the one we are experienced right now. <o:p></o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:.25in'><span style='font-family:"Calibri","sans-serif"'>If
you look at the current organization of the Linux Foundation for example, there
is a strong executive director who is an evangelist, program manager, and fund
raiser. All the specifications and technology are managed by working
groups headed by volunteers. They have done a great job at continuing to
innovate and drive the technology in a free and open process. On the
other hand, the Linux Foundation ED and a small staff have developed and
executed operating plans, financial plans, marketing plans, membership plans,
etc. that drive adoption and usage of Linux, and provide the financial
resources and operational infrastructure that enable the technical working
groups to focus on the technology. If we truly want to make OpenID the
“core of the user-centric social ecosystem on the web,” as Joseph
Smarr describes it, then we need to step up to the plate and create a world
class Foundation to provide the leadership and operational excellence to
achieve it.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<div>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>Cheers,<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'><br>
Brian<o:p></o:p></span></p>
<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>___________</span></b><span style='font-size:11.0pt;font-family:
"Calibri","sans-serif";color:navy'><o:p></o:p></span></p>
<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></b></p>
<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'><a href="http://www.linkedin.com/pub/0/10/254"><span
style='text-decoration:none'>Brian Kissel</span></a></span></b><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p>
<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>CEO, JanRain - </span></b><b><i><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif";color:#333399'>OpenID-enable your websites,
customers, partners, and employees</span></i></b><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif";color:navy'><o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>5331 SW Macadam Ave., Suite 375, Portland, OR 97239<o:p></o:p></span></p>
<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>Email</span></b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>: <a href="mailto:bkissel@janrain.com"><span style='color:navy'>bkissel@janrain.com</span></a>
<b>Cell</b>: 503.866.4424 <b>Fax</b>: 503.296.5502<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'> <o:p></o:p></span></p>
<p class=MsoNormal><b><i><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#333399'>Get your FREE OpenID at <a href="http://www.myopenid.com/"><span
style='color:#333399;font-style:normal'>myOpenID.com</span></a></span></i></b><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p>
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