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<div><blockquote type="cite"><p style="margin: 0.0px 0.0px 0.0px 0.0px"><font face="Helvetica" size="3" style="font: 12.0px Helvetica">And this is the danger of OpenID, to serious businesses. Once users<span class="Apple-converted-space"> </span></font></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px"><font face="Helvetica" size="3" style="font: 12.0px Helvetica">experience freedom, they may never be willing to let go, and an<span class="Apple-converted-space"> </span></font></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px"><font face="Helvetica" size="3" style="font: 12.0px Helvetica">entire business model could become no longer viable. How can<span class="Apple-converted-space"> </span></font></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px"><font face="Helvetica" size="3" style="font: 12.0px Helvetica">businesses charge money for something that's essentially free?</font></p></blockquote><div><br></div><div>Many "serious businesses" carefully maintain trusted information about their employees and users. While there's a certain romance in the thought that we can abandon government ID cards and employee databases, I think we should encourage the construction of an identity system that is also amenable to the needs of these businesses and their applications.</div><br><blockquote type="cite"> <p style="margin: 0.0px 0.0px 0.0px 0.0px"><font face="Helvetica" size="3" style="font: 12.0px Helvetica">To quote Bob Blakley, when was the last time you bought a bottle of water?</font></p> </blockquote></div><br><div>We analyze the mineral and fat content of our users, making them more appealing to applications and other consumers.</div></body></html>