<div dir="ltr">Hi Johannes, <div><br></div><div>> How did those people all learn about it? </div><div><br></div><div>Various factors. For example, introduction of OpenID based social graph into the internet by mixi had a lot of impact in the market. (It also produced a lot of press exposure. Also, many people got exposed to the term "OpenID" because it was prominantly displayed in each members' page in mixi.")</div>
<div><br></div><div>Bottom line is, I suppose it has got to do with the concerted effort of people. </div><div>I say "concerted effort". All the people from OpenID community, Liberty Alliance, Certificate Authorities, Internet Service Providers, Academics, Government, etc. were working together to promote "Federated Identity" including OpenID in Japan. (I do not feel like this is happening in the U.S.)</div>
<div><br></div><div>Some of the activities are listed below: </div><div><br></div><div><ol><li>Marketing push by OpenID Japan so that there will be "OpenID" related articles constantly on various press. Also, we have visited well over 100 major companies with internet services. <br>
</li><li>Series of technical seminar "OpenID Tech Night", hosted by OpenID Japan, sponsored by various parties</li><li>"Identity Conference/identity drinking party" hosted by "identity community" - not only OpenID but also Liberty and InfoCard people. </li>
<li>Liberty Alliance Seminars, where OpenID and InfoCard people are constantly invited as speakers. </li><li>Unified marketing message across the groups: "OpenID/Liberty/InfoCards are not fighting each other. They serve different purpose/market for the time being, and are working together towards 'Harmonization'"</li>
<li>Consensus among the community to make OpenID safe: Make it HTTPS only, overview on the effort like PAPE, TX, Assurance Frameworks, Reputation, etc. </li><li>Aggressive and innovating introduction of OpenID by the internet services. (e.g., JAL, mixi, Rakuten, each involving innovative use of OpenID technology)</li>
</ol></div><div><br></div><div>By the way, could you point me to the Yahoo! study number please? These days, I have very limited time so I would appreciate it very much!<br></div><div><br></div><div>=nat</div><div><br><div class="gmail_quote">
On Sat, Oct 18, 2008 at 12:48 AM, Johannes Ernst <span dir="ltr"><jernst+<a href="http://openid.net">openid.net</a>@<a href="http://netmesh.us">netmesh.us</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex;">
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On Oct 17, 2008, at 4:59 , Nat Sakimura wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
2008-10-15 Internet.com Survay: 28% Japanese Internet User are aware of OpenID.<br>
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This is a rather impressive number. (compared to, say, what the Yahoo study seemed to say)<br>
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How did those people all learn about it?<br><font color="#888888">
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Johannes Ernst<br>
NetMesh Inc.<br>
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<br></blockquote></div><br><br clear="all"><br>-- <br>Nat Sakimura (=nat)<br><a href="http://www.sakimura.org/en/">http://www.sakimura.org/en/</a><br>
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