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<div class=Section1>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Snorri wrote:<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>> </span></font><font size=2
color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:#1F497D'>The possibility of having databases always updated (depends on
the implementation) with the last<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>> information of
end users, e.g.: My last address if I move<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Does this imply that there exists some
well-defined out-of-band way of keeping account data up-to-date using OpenID? I
have only seen the simple registration stuff which you pass when you register
at a website – but this does no guarantee that my account data is kept
up-to-date afterwards. Or is this what you mean by “depends on the
implementation”?<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>/Jørn<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<div>
<div class=MsoNormal align=center style='text-align:center'><font size=3
color=black face="Times New Roman"><span style='font-size:12.0pt;color:windowtext'>
<hr size=2 width="100%" align=center tabindex=-1>
</span></font></div>
<p class=MsoNormal><b><font size=2 color=black face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma;color:windowtext;font-weight:bold'>From:</span></font></b><font
size=2 color=black face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma;
color:windowtext'> general-bounces@openid.net
[mailto:general-bounces@openid.net] <b><span style='font-weight:bold'>On Behalf
Of </span></b>Snorri<br>
<b><span style='font-weight:bold'>Sent:</span></b> 20. marts 2008 19:42<br>
<b><span style='font-weight:bold'>To:</span></b> 'Eddy Nigg (StartCom Ltd.)';
'Peter Williams'; 'Brendon J. <st1:City w:st="on"><st1:place w:st="on">Wilson</st1:place></st1:City>'<br>
<b><span style='font-weight:bold'>Cc:</span></b> general@openid.net<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [OpenID] Thinking
About OpenID.com</span></font><font color=black><span style='color:windowtext'><o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>The best would be to
resume the “benefits for the RPs” in 10/12 short points with a
Marketing/Business language but “neutral” = no subjective<o:p></o:p></span></font></p>
<p class=msolistparagraph style='text-indent:-18.0pt;mso-list:l0 level1 lfo2'><![if !supportLists]><font
size=2 color="#1f497d" face=Wingdings><span style='font-size:11.0pt;font-family:
Wingdings;color:#1F497D'><span style='mso-list:Ignore'>ð<font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><a
href="http://www.openideurope.eu/openid/relying-party/">http://www.openideurope.eu/openid/relying-party/</a>
<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>I would like to add:<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>- The possibility of
having databases always updated (depends on the implementation) with the last
information of end users, e.g.: My last address if I move<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>- Reduce deaths user
accounts; Often users test only once a site but with his OP… he can remember
that he had already an Return to this site<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>- +40% (French
study) internet user close a site because there are a form, OpenID can increase
the rate of transformation of a prospect to become a customer<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Thoughts? (improve
my words :)<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Thank for your
participation<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>-Snorri<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p> </o:p></span></font></p>
<div>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'>
<p class=MsoNormal><b><font size=2 color=black face=Tahoma><span lang=FR
style='font-size:10.0pt;font-family:Tahoma;color:windowtext;font-weight:bold'>De :</span></font></b><font
size=2 color=black face=Tahoma><span lang=FR style='font-size:10.0pt;
font-family:Tahoma;color:windowtext'> general-bounces@openid.net
[mailto:general-bounces@openid.net] <b><span style='font-weight:bold'>De la
part de</span></b> Eddy Nigg (StartCom Ltd.)<br>
<b><span style='font-weight:bold'>Envoyé :</span></b> jeudi 20 mars 2008
18:20<br>
<b><span style='font-weight:bold'>À :</span></b> Peter Williams<br>
<b><span style='font-weight:bold'>Cc :</span></b> general@openid.net<br>
<b><span style='font-weight:bold'>Objet :</span></b> Re: [OpenID] Thinking
About OpenID.com<o:p></o:p></span></font></p>
</div>
</div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
lang=FR style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3 color=black
face="Times New Roman"><span lang=FR style='font-size:12.0pt'>+1<o:p></o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
lang=FR style='font-size:12.0pt'>-- <o:p></o:p></span></font></p>
<table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0>
<tr>
<td colspan=2 style='padding:0cm 0cm 0cm 0cm'>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'>Regards <o:p></o:p></span></font></p>
</td>
</tr>
<tr>
<td colspan=2 style='padding:0cm 0cm 0cm 0cm'>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'> <o:p></o:p></span></font></p>
</td>
</tr>
<tr>
<td style='padding:0cm 0cm 0cm 0cm'>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'>Signer: <o:p></o:p></span></font></p>
</td>
<td style='padding:0cm 0cm 0cm 0cm'>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'>Eddy Nigg, <a href="http://www.startcom.org">StartCom
Ltd.</a><o:p></o:p></span></font></p>
</td>
</tr>
<tr>
<td style='padding:0cm 0cm 0cm 0cm'>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'>Jabber: <o:p></o:p></span></font></p>
</td>
<td style='padding:0cm 0cm 0cm 0cm'>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><a href="xmpp:startcom@startcom.org">startcom@startcom.org</a><o:p></o:p></span></font></p>
</td>
</tr>
<tr>
<td style='padding:0cm 0cm 0cm 0cm'>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'>Blog: <o:p></o:p></span></font></p>
</td>
<td style='padding:0cm 0cm 0cm 0cm'>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><a href="http://blog.startcom.org">Join the
Revolution!</a><o:p></o:p></span></font></p>
</td>
</tr>
<tr>
<td style='padding:0cm 0cm 0cm 0cm'>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'>Phone: <o:p></o:p></span></font></p>
</td>
<td style='padding:0cm 0cm 0cm 0cm'>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'>+1.213.341.0390<o:p></o:p></span></font></p>
</td>
</tr>
<tr>
<td colspan=2 style='padding:0cm 0cm 0cm 0cm'>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'> <o:p></o:p></span></font></p>
</td>
</tr>
</table>
</div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
lang=FR style='font-size:12.0pt'><br>
<br>
Peter Williams: <o:p></o:p></span></font></p>
<div>
<p class=MsoNormal><font size=2 color=black face=Arial><span lang=FR
style='font-size:10.0pt;font-family:Arial'>Point 6 is very subjective, judged
using the following (subjective) criteria.</span></font><span lang=FR><o:p></o:p></span></p>
</div>
<blockquote style='margin-top:5.0pt;margin-right:0cm;margin-bottom:5.0pt'>
<div>
<p class=MsoNormal><font size=2 color=black face=Arial><span lang=FR
style='font-size:10.0pt;font-family:Arial'>10+ years of evidence has shown that
consumers are unwilling or unable to handle self-signed cert root key download
events, being unable or unwilling to evaluate the trust providers who
assurance underpin the delivery of SSL security services. This is likely
to extend to the world of https openids, a type of openid that our trade association
is apparently promoting as a "best practice" (a material, legal
event, note). Its not clear that consumer will be suddenly be able to now
determine which providers are capable of providing anti-phishing protection.</span></font><span
lang=FR><o:p></o:p></span></p>
</div>
</blockquote>
<div>
<p class=MsoNormal><font size=2 color=black face=Arial><span lang=FR
style='font-size:10.0pt;font-family:Arial'>Point 7 is perhaps ill advised
as a basic rationale for openid adoption by RPs.</span></font><span lang=FR><o:p></o:p></span></p>
</div>
<blockquote style='margin-top:5.0pt;margin-right:0cm;margin-bottom:5.0pt'>
<div>
<p class=MsoNormal><font size=2 color=black face=Arial><span lang=FR
style='font-size:10.0pt;font-family:Arial'>Relying parties are inevitably
liable for the circumstances of their act of reliance on any (security)
assertion made by a third party, says this non-lawyer. Having admitted an
openid to be used to impersonate a subscribed user, and upon relying upon a
UCI-grade OP's assertion, the RP will surely continue to have the full
panoply of legal obligations.<br>
<br>
Assume for example, that the RP (e.g. "plaxo") is operating in
the state of California. Assume also that the RP has account linked one or more
of a CONSUMER's openids to a single "plaxo" for-fee account (that is
subscribed to be in good standing), where we note that "plaxo"
is in the normal, _dominant_ business-to-consumer legal relationship
with the subscriber, as assessed under CA criteria. Assume now that the OP
involved in the account linking is just 1 of several UCI-grade OPs bound by
"plaxo" - upon one or more constructive acts of reliance involving
cert messages and openid auth messages - to this and other
subscriber accounts. Assume furthermore that "plaxo" is relying upon
one or more OPs with whom it has no agreements governing the act of reliance.
Lets assert now that it is now common public knowledge that a given OP has
engaged in an improper act, leading to the situation that there is a "high
level of risk" that Personal data of a "plaxo" subscriber
has been compromised. We could ask Plaxo's general counsel to volunteer legal
advice on a hypothetical: would s/he now feel legally obligated under CA
law to issue n written letters by US post to all "affected"
_subscribers_, warning them of the generalized exposure? If so, how would one
enumerate those who are "affected" in the case of UCI-grade openid?</span></font><span
lang=FR><o:p></o:p></span></p>
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<p class=MsoNormal style='margin-bottom:12.0pt'><b><font size=2 color=black
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font-weight:bold'>From:</span></font></b><font size=2 face=Tahoma><span
lang=FR style='font-size:10.0pt;font-family:Tahoma'> Chris Drake<br>
<b><span style='font-weight:bold'>Sent:</span></b> Thu 3/20/2008 3:34 AM<br>
<b><span style='font-weight:bold'>To:</span></b> Brendon J. Wilson<br>
<b><span style='font-weight:bold'>Cc:</span></b> <a
href="mailto:general@openid.net">general@openid.net</a><br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [OpenID] Thinking
About OpenID.com</span></font><span lang=FR><o:p></o:p></span></p>
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<div><pre><font size=2 color=black face="Courier New"><span lang=FR
style='font-size:10.0pt'>Hi Brendon,<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>Some more suggestions...<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>6) Security - when folks have their fave provider, they're less<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'> vulnerable to phishing and password hijacking in other forms, not<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'> to mention, the providers job is to improve in this area too,<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'> freeing up the RP to ignore this stuff.<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>7) Legal responsibilities - probably not one that Providers are happy<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'> with, but, it's not the RPs fault if a customer account is<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'> plundered because of fault with the login system - freeing up the<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'> RP from the legal liability/responsibility of that issue (eg: the<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'> customer would sue the Provider, not the RP)<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'> Liability is probably different depending on the TOS involved, and<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'> the country of the customer and provider (and maybe RP) - some<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'> jurisdictions have laws that forbid the disclaiming of various kinds<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'> of liabilities.<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'> <o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>Kind Regards,<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>Chris Drake<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>Thursday, March 20, 2008, 2:53:18 AM, you wrote:<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> +1 Snorri's comment.<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> I've been looking at OpenID for a client, and as I survey the OpenID<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> landscape it's become apparent very quickly that there's lots of<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> identity providers, but not a lot of relying parties. Any of the big<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> players seem to be staying out of that space, with the exception of<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> the blog platforms and open source CMS systems. Examples: AOL - only<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> Propeller seems to have OpenID as a login option. Yahoo! - haven't<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> found an OpenID login yet. All of the focus right now seems to be on<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> getting people to get an OpenID.<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> I think any discussion of how to evangelize OpenID to the general<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> public also requires the foundation to clearly articulate the value of<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> being a relying party, otherwise we risk stalled growth when users<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> finally decide to get an OpenID, but have nowhere to use it. JanRain<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> claims 8,000 relying parties, but I've seen little justification for<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> that number; OpenIDDirectory.com lists about 530 or so OpenID-related<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> sites, and 60 or so of them are identity providers. Demonstrating<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> value to potential relaying parties also requires showing, in no<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> uncertain terms, just how many people already use it.<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> I'd like to propose the following strawman benefits of being a relying<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> party for the group to eviscerate (warning: businesspeak ahead):<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> 1) Expedited customer acquisition: OpenID allows user to quickly and<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> easily complete the account creation process by eliminating entry of<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> commonly requested fields (email address, sex, birthdate), thus <o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> reducing the friction to adopt a new service.<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> 2) Reduced user account management costs: The primary cost for most IT<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> organizations is resetting forgotten authentication credentials. By<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> reducing the number of credentials, a user is less likely to forget<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> their credentials. By outsourcing the authentication process to a<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> third-party, the relying party can avoid those costs entirely.<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> 3) "Thought leadership": There is an inherent marketing value for an<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> organization to associate itself activities that promote it as a<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> thought leader. It provides an organization with the means to <o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> distinguish itself from its competitors. This is your chance to <o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> outpace your competitors.<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> 4) Your competitors are already doing it: Whoops! So you missed out on<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> number 4, so you have to do it, otherwise you're falling behind the<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> times. Ketchup!<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> 5) Simplified user experience: Logical follow on from 1 & 2. However,<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> it's at the end of the list because that's not the business priority.<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> The business priority is the benefit that results from a simplified<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> user experience, not the simplified user experience itself.<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> Thoughts?<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> Brendon<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> ---<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> Brendon J. Wilson<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> <a
href="http://www.brendonwilson.com">www.brendonwilson.com</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> _______________________________________________<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> general mailing list<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> <a
href="mailto:general@openid.net">general@openid.net</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>BJW> <a
href="http://openid.net/mailman/listinfo/general">http://openid.net/mailman/listinfo/general</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>_______________________________________________<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>general mailing list<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><a
href="mailto:general@openid.net">general@openid.net</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><a
href="http://openid.net/mailman/listinfo/general">http://openid.net/mailman/listinfo/general</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'> <o:p></o:p></span></font></pre></div>
<pre><font size=2 color=black face="Courier New"><span lang=FR
style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre
style='text-align:center'><font size=2 color=black face="Courier New"><span
lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre
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lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre
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face="Courier New"><span lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre
style='text-align:center'><font size=2 color=black face="Courier New"><span
lang=FR style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
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size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>_______________________________________________<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'>general mailing list<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><a
href="mailto:general@openid.net">general@openid.net</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'><a
href="http://openid.net/mailman/listinfo/general">http://openid.net/mailman/listinfo/general</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span lang=FR style='font-size:10.0pt'> <o:p></o:p></span></font></pre>
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lang=FR style='font-size:12.0pt'><o:p> </o:p></span></font></p>
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