[OpenID] product placement of IDPs in a core economic sector (realty); affiliated SP networks

[Peter Williams]

In the spirit of the infamous Google business model for search, we are considering a "product placement" program for (major) IDPs. Now the technology works well and scales to hundreds of millions of consuemrs, we see a need to evolve the business models - so more mouths get fed, opportunities expand, etc etc. If SSO is a centrally-funded or commodity space like the academic SSO networks, noone gets fed; there will be no new billionaries; hardly any new millionaries, and even less new jobs for the rest of us. We have now armed about 250,000 us realtors with the (selective) capability to talk to google, yahoo, live... IDPs. And, we expect to also enable the web application to talk to some of the obvious services offered by said "first class" IDPs, once a user happens to have authenticated using said IDP. For example, the service might write reports in txt format to the Google Docs store, or reports in the more advanced excel format to a (linked) Office 356 site. We envsion these reports rapidly becoming consumer fiendly (e.g. the multi-media excel document might be what realtors call a CMA, intended for home owners). The question now comes who gets to go on the list, and in what order? What "business" now governs the rollout (now bits and bytes work)? How can we get passed the nascar? Many IDPs seem to think the business is IDP-centric - a governance play about privacy policies, national security, crypto containment, etc etc. This is in part due to close affiliation of the IDPs with US government thinking in the last 2 years (as such folks use public funds in the attempts to bootstrap new economic opportunities...). We think its an SP play - in which IDP have to do something for the particular market to be even enabled to play.  They pay to play, that is. The pay may be little more than the current world of revenue splits used in the Google Apps reseller world (where presumably the reseller gets some 5$ of the $50 a month google receives).  My thoughts are to say to the IDP business teams: what you care about at this point in the cloud market is: conversion rates (from Google to Live, from Live to Yahoo, etc) - as you compete, as billion dollar companies. What we might do - as a tiny mainstreet company - is enable users (both realtors and the 100 million consumers who visit realty sites a year), who register _new_ accounts (on live say) to then use them to do realty-realted matters. Once the new live-powered user (say) has registered with live (due to higher product placement of live over Yahoo) and thereafter authenticated to the realty service provider via SSO, the user can configure the SP to know about additional SPs in the _users_ personal network - where these nodes may include sites linked to the user's personal _google_ account.  We see a world in which SSO links on the users SSO panel enable a user to deliver (third party initiatiated) assertions from live to "_unaffliated_" google sites tied to _personal_ matters (and tied to the users google account). In addtional, the same user can invoke SSO links aimed at affiliated services provider that are considered "part of" the SP network.. What the user does on that personal SP site ... is up to them, and falls more into the realm of IDP governance, promiting general national policies. What user's do in affiliated SP sites tied to the realty SP is a matter of SP governance (and will include such matters as promoting current public policy due to real estate law and practice ...at local, state and federal levels). Now, folks with expereicne will recognized that Im discussed on older SAML user case - known as SP affiliations. Does openid have any forums with folks interested in SP affilated networking - versus the usual NIST/IDP assurance networking?   		 	   		  
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