[OpenID] Seven sites you didn't know were using OpenID

Tue Sep 21 18:05:40 UTC 2010

But this level of white listing doesnt seem to me to be as "Open" as it
could be.  We had a similar situation before OpenID with passport.  What
about the smaller players that took the time to adopt OPenID but are getting
serially excluded, or even someone wanting to host there own profile?

OPs have to make their case to RPs and end users about why they should be
included.  The OIDF can’t force RPs to accept general purpose OpenIDs from
any OP.  Many content and community websites do accept the general OpenID
type in box, but a lot of the major media and retail sites don’t see the
value yet, so are going with a list of specific OPs who bring them value.

 is any part of the OpenID vision still involved with driving
decentralization of the web, or have business considerations largely taken
over?

The vision is still there, but the market realities of what it takes to get
adoption are driving things.  When we met with 15 or so media companies in
NYC for the Content Provider Advisory Committee almost two years ago, they
told us point blank that the type in box wasn’t going to work for them.
They wanted a button and brands that consumers were comfortable with.  They
wanted data from the OPs – name, email address, zip code, age, gender, etc.
Google, Yahoo, AOL, MySpace, Flickr, Blogger, etc. were the brands and
services that mattered most at the time. Now Facebook, Twitter, LinkedIn,
and Microsoft LiveID are also important to many RPs.  PayPal, Telcos, ISPs,
banks, cable operators, etc. may also enter the market.  If smaller OPs want
to have a place in the market, they need to earn it, just like a new airline
or phone company would.  There will be RPs who value and benefit from
accepting thousands of individual OPs, but it may not be the major websites,
at least initially.

Welcome input from others on this topic.

Cheers, Brian

*Brian Kissel <http://www.linkedin.com/in/briankkissel>*, *CEO*, Janrain,
Inc. <http://bit.ly/cKKudR>

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*From:* Melvin Carvalho [mailto:melvincarvalho at gmail.com]
*Sent:* Tuesday, September 21, 2010 10:35 AM
*To:* Brian Kissel
*Cc:* nathan at webr3.org; Lukas Rosenstock; openid-general at lists.openid.net
*Subject:* Re: [OpenID] Seven sites you didn't know were using OpenID

On 21 September 2010 19:25, Brian Kissel <bkissel at janrain.com> wrote:

You are correct, many websites choose to accept only the major OpenID
providers (Google, Yahoo, AOL, MySpace, etc.) plus Facebook, Twitter,
LinkedIn, Microsoft LiveID.  The reason is that, from their experience so
far, they have better success rates with large branded OPs than smaller,
less well known ones.  At least in the US today, consumers prefer to "click
a button" instead of typing in an OpenID URL.  And the major OPs cover a
wide swath of most RPs members/customers/users, so the incremental benefit
for allowing access to any OP isn't compelling enough for many RPs.

Janrain Engage, for example, supports direct OpenID as seen here at NPR, but
it’s up to our clients to determine if they want to offer it or not.  If we
want more RPs to highlight OpenID, not just the major OPs, we need to create
a compelling business case for them to do it.  Right now they feel that they
can get all the benefits they need with 6 to 12 major ID providers.  If/when
additional providers enter the market with compelling value propositions for
RPs and end users, then the UX may need to evolve.  InCommons/Shibboleth is
wrestling with that issue right now.

Also, if/when the OpenID brand means something to RPs and end users beyond
the open standard technology that powers services from some major OPs, then
RPs might be more inclined to utilize/promote the brand.  The certification
work that OIX is doing may help with this.  The CX work that Nat Sakimura
and others are working on may help.

If the OpenID community wants to see more RP support for the OpenID brand
(separate from adopting the technology), then we need to earn that support
with compelling value for RPs and end users.

This makes complete sense from, a business point of view.

But this level of white listing doesnt seem to me to be as "Open" as it
could be.  We had a similar situation before OpenID with passport.  What
about the smaller players that took the time to adopt OPenID but are getting
serially excluded, or even someone wanting to host there own profile?

is any part of the OpenID vision still involved with driving
decentralization of the web, or have business considerations largely taken
over?

*Error! Filename not specified.*

Cheers, Brian

Brian Kissel, CEO, Janrain, Inc.

e: bkissel at janrain.com  |  w: 503-488-6754 x45  |  m: 503-342-2668  |  f:
503-296-5502

Follow Us:  Facebook  |  Twitter  |  LinkedIn  |  Blog

----------------------------------------------------------------------------------------------------------------------------

Improve online ROI, engage your users, and build your brand with
Janrain. Watch the Video.

-----Original Message-----
From: openid-general-bounces at lists.openid.net [mailto:
openid-general-bounces at lists.openid.net] On Behalf Of Nathan
Sent: Tuesday, September 21, 2010 8:18 AM
To: Lukas Rosenstock
Cc: openid-general at lists.openid.net
Subject: Re: [OpenID] Seven sites you didn’t know were using OpenID

how can an openid implementation not support openid? confusing.

Lukas Rosenstock wrote:

> Most of them have it ... but I couldn't find it on Slurpee, Kodak and
Slate.

>

> 2010/9/21 Melvin Carvalho <melvincarvalho at gmail.com>

>

>> I think i you scroll to the bottom you'll see a way to login with your

>> OpenID.  On some widgets you may have to click a 'more' button then
you'll

>> get a chance to login with your OpenID.  Id be surprised if it was
omitted

>> completely.

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