[OpenID] Seven sites you didn't know were using OpenID

[Brian Kissel]

You are correct, many websites choose to accept only the major OpenID
providers (Google, Yahoo, AOL, MySpace, etc.) plus Facebook, Twitter,
LinkedIn, Microsoft LiveID.  The reason is that, from their experience so
far, they have better success rates with large branded OPs than smaller,
less well known ones.  At least in the US today, consumers prefer to "click
a button" instead of typing in an OpenID URL.  And the major OPs cover a
wide swath of most RPs members/customers/users, so the incremental benefit
for allowing access to any OP isn't compelling enough for many RPs.



Janrain Engage, for example, supports direct OpenID as seen here at NPR, but
it’s up to our clients to determine if they want to offer it or not.  If we
want more RPs to highlight OpenID, not just the major OPs, we need to create
a compelling business case for them to do it.  Right now they feel that they
can get all the benefits they need with 6 to 12 major ID providers.  If/when
additional providers enter the market with compelling value propositions for
RPs and end users, then the UX may need to evolve.  InCommons/Shibboleth is
wrestling with that issue right now.



Also, if/when the OpenID brand means something to RPs and end users beyond
the open standard technology that powers services from some major OPs, then
RPs might be more inclined to utilize/promote the brand.  The certification
work that OIX is doing may help with this.  The CX work that Nat Sakimura
and others are working on may help.



If the OpenID community wants to see more RP support for the OpenID brand
(separate from adopting the technology), then we need to earn that support
with compelling value for RPs and end users.









Cheers, Brian



Brian Kissel, CEO, Janrain, Inc.

e: bkissel at janrain.com  |  w: 503-488-6754 x45  |  m: 503-342-2668  |  f:
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-----Original Message-----
From: openid-general-bounces at lists.openid.net [mailto:
openid-general-bounces at lists.openid.net] On Behalf Of Nathan
Sent: Tuesday, September 21, 2010 8:18 AM
To: Lukas Rosenstock
Cc: openid-general at lists.openid.net
Subject: Re: [OpenID] Seven sites you didn’t know were using OpenID



how can an openid implementation not support openid? confusing.



Lukas Rosenstock wrote:

> Most of them have it ... but I couldn't find it on Slurpee, Kodak and
Slate.

>

> 2010/9/21 Melvin Carvalho <melvincarvalho at gmail.com>

>

>> I think i you scroll to the bottom you'll see a way to login with your

>> OpenID.  On some widgets you may have to click a 'more' button then
you'll

>> get a chance to login with your OpenID.  Id be surprised if it was
omitted

>> completely.

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