No subject
Wed Mar 4 18:19:19 UTC 2009
figures. So for example do a calculation what the costs are to facilitate
the authentication internally versus a user centric system like OpenID.
Kick
--- May 12th OpenID event in Amsterdam ---
http://www.meetup.com/openidentity/
Van: general-bounces at openid.net [mailto:general-bounces at openid.net] Namens
Jonathan Coffman
Verzonden: woensdag 1 april 2009 3:33
Aan: general at openid.net
Onderwerp: [OpenID] OpenID Biz Case, etc
Hey there all, If you have a moment to breeze through the following I would
really appreciate it.
Here's the situation: we're a major media company who is scrapping all prior
user authentication systems and building from the ground-up. I'm working to
make the case that OpenID absolutely has to be a key component of this new
system. Am I missing key points or mis-characterizing the things I've
learned? (I've read through many blog posts, watched all kinds of
presentations on slideshare, etc to compile the below)
-- btw: I do plan to post this to my blog once it's a little more fleshed
out.
==========
OpenID Business Case
Summary: OpenID is an emerging web standard upon which users are able to use
existing accounts from major providers, like Google and Yahoo, in order to
sign in to other sites. In support of TKTKT commitment to open standards and
given that OpenID is quickly becoming a market requirement the TKT Universal
Authentication System will take advantage of the technology.
Key Reasons to use OpenID:
. OpenID is a system for decentralized single sign-on; it solves the
technology problem of duplicate usernames and the user problem of having to
manage multiple usernames and passwords securely.
. Users control and manage their own identity, which aligns with the
TKTKTK mission of empowering users to participate as well as our dedication
to open standards and technology.
. Simple Registration system in OpenID can help users fill out their
registration form with things like their name, email address, location, etc
without us having to force them to fill out those fields.
. The OpenID provider's business is authentication; they can invest
much more effort than we can in securing user's data and information than we
can.
. Increase in number of sign-ups due to fewer form fields to fill out
during registration, and ease of user interface.
. Persistent log-ins, each time the user opens the site they don't have
to sign-in again.
. Fewer support resources necessary as users rely on their identity
provider of choice.
. Being an open standard, hundreds of people are working to enhance the
technology and TKT has an opportunity to not only participate, but also give
back.
. Marketing and promotional opportunities around TKT adoption of the
OpenStack would be seen as an extremely positive move in the technology
community and return positive buzz.
User Adoption: There are over 500 million OpenID enabled users originating
from the following sites and thousands more:
. AOL
. Yahoo
. Blogger
. Flickr
. Livedoor
. LiveJournal
. Wordpress.com
. SmugMug
. Technorati
. Orange
. Vox
. ClaimID
. MyOpenID
. MyID.net
. Myvidoop
. Verisign
Market Support:
. Google, IBM, Microsoft, VeriSign, Yahoo, PayPal, Verisign, and
Facebook all have representatives on the OpenID board.
. Those companies and many more are heavily invested in seeing this
standard adopted, and competing technologies have folded into the OpenStack
and are concentrating on their own individual niches as enhancements rather
than replacements of OpenID (oAuth, ActivityStreams, PortableContacts,
MicroFormats).
. Users expect for their data to be portable between sites, a social
network or site with social functionality that does not allow the user to
take their information with them across the web is going against the
marketplace.
. Over 35,000 sites currently accept OpenIDs (with sites like Blogger
and WordPress being counted as single sites despite having millions of
blogs).
. Whitelabel social networking products have already enabled all of
their customers to begin accepting OpenID, including Ning and KickApps, and
pbWiki.
TKT Technology Platforms Support - The following software in-use on TKTKTKT
and TKTKT web sites support OpenID already:
. MovableType (out of the box)
. WordPress (well-tested module)
. Drupal (out of the box)
. Joomla (out of the box)
. Plone (out of the box)
. Atlassian (JIRA) (out of the box)
. Basecamp/Backpack/HighRise (out of the box)
. MediaWiki (extension)
At the end of the list I included some of the products we use internally as
well because let's not forget the efficiencies created in utilizing a web
standard for our own internal usage as well.
Security Benefits:
. TKTK doesn't have security efforts, nor should we be in the business
of managing user's online identities, especially given the amount of data
and information that is collected by systems.
. OpenID supports alternative methods of authentication beyond anything
that we would actually need such as:
o Sign-in via client side SSL Certificates
o Image based passwords and recovery
o 2-factor authentication such as password+text message
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<div class=3DSection1>
<p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Maybe you already checked this blog post, it may help. =
Looks
like you already have a nice list:<o:p></o:p></span></p>
<p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><a
href=3D"http://www.papierloos.nl/digitale-identiteit/why-organisations-sh=
ould-implement-user-centric-authentication/">http://www.papierloos.nl/dig=
itale-identiteit/why-organisations-should-implement-user-centric-authenti=
cation/</a><o:p></o:p></span></p>
<p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Would be great to hear what the arguments are to not =
implement
OpenID, so what are the alternative scenario’s to pick =
from?<o:p></o:p></span></p>
<p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>From a business case perspective you might consider to =
include
some more figures. So for example do a calculation what the costs are to
facilitate the authentication internally versus a user centric system =
like
OpenID.<o:p></o:p></span></p>
<p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Kick<o:p></o:p></span></p>
<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>--- May 12th OpenID event in Amsterdam --- <a
href=3D"http://www.meetup.com/openidentity/">http://www.meetup.com/openid=
entity/</a><o:p></o:p></span></p>
<p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<div style=3D'border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt =
0cm 0cm 0cm'>
<p class=3DMsoNormal><b><span =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Van:</span><=
/b><span
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
general-bounces at openid.net [mailto:general-bounces at openid.net] <b>Namens =
</b>Jonathan
Coffman<br>
<b>Verzonden:</b> woensdag 1 april 2009 3:33<br>
<b>Aan:</b> general at openid.net<br>
<b>Onderwerp:</b> [OpenID] OpenID Biz Case, etc<o:p></o:p></span></p>
</div>
<p class=3DMsoNormal><o:p> </o:p></p>
<p class=3DMsoNormal style=3D'margin-bottom:12.0pt'>Hey there all, If =
you have a
moment to breeze through the following I would really appreciate it.<br>
<br>
Here’s the situation: we’re a major media company who is =
scrapping all prior
user authentication systems and building from the ground-up. I’m =
working to
make the case that OpenID absolutely has to be a key component of this =
new
system. Am I missing key points or mis-characterizing the things =
I’ve learned?
(I’ve read through many blog posts, watched all kinds of =
presentations on
slideshare, etc to compile the below)<br>
<br>
-- btw: I do plan to post this to my blog once it’s a little more =
fleshed out.<br>
<br>
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D<br>
OpenID Business Case<br>
<br>
Summary: OpenID is an emerging web standard upon which users are able to =
use
existing accounts from major providers, like Google and Yahoo, in order =
to sign
in to other sites. In support of TKTKT commitment to open standards and =
given
that OpenID is quickly becoming a market requirement the TKT Universal
Authentication System will take advantage of the technology.<br>
<br>
Key Reasons to use OpenID:<br>
<br>
· OpenID is a system for =
decentralized single
sign-on; it solves the technology problem of duplicate usernames and the =
user
problem of having to manage multiple usernames and passwords =
securely.<br>
<br>
· Users control and manage their =
own identity,
which aligns with the TKTKTK mission of empowering users to participate =
as well
as our dedication to open standards and technology.<br>
<br>
· Simple Registration system in =
OpenID can help
users fill out their registration form with things like their name, =
email
address, location, etc without us having to force them to fill out those
fields.<br>
<br>
· The OpenID provider's business is
authentication; they can invest much more effort than we can in securing =
user's
data and information than we can.<br>
<br>
· Increase in number of sign-ups =
due to fewer
form fields to fill out during registration, and ease of user =
interface.<br>
· Persistent log-ins, each time the =
user opens
the site they don’t have to sign-in again.<br>
· Fewer support resources necessary =
as users rely
on their identity provider of choice.<br>
· Being an open standard, hundreds =
of people are
working to enhance the technology and TKT has an opportunity to not only
participate, but also give back.<br>
· Marketing and promotional =
opportunities around
TKT adoption of the OpenStack would be seen as an extremely positive =
move in
the technology community and return positive buzz.<br>
<br>
User Adoption: There are over 500 million OpenID enabled users =
originating from
the following sites and thousands more:<br>
<br>
· AOL<br>
<br>
· Yahoo<br>
<br>
· Blogger<br>
<br>
· Flickr<br>
<br>
· Livedoor<br>
<br>
· LiveJournal<br>
<br>
· Wordpress.com<br>
<br>
· SmugMug<br>
<br>
· Technorati<br>
<br>
· Orange<br>
<br>
· Vox<br>
<br>
· ClaimID<br>
<br>
· MyOpenID<br>
<br>
· MyID.net<br>
<br>
· Myvidoop<br>
<br>
· Verisign<br>
<br>
<br>
Market Support:<br>
<br>
· Google, IBM, Microsoft, VeriSign, =
Yahoo,
PayPal, Verisign, and Facebook all have representatives on the OpenID =
board.<br>
· Those companies and many more are =
heavily
invested in seeing this standard adopted, and competing technologies =
have
folded into the OpenStack and are concentrating on their own individual =
niches
as enhancements rather than replacements of OpenID (oAuth, =
ActivityStreams,
PortableContacts, MicroFormats).<br>
· Users expect for their data to be =
portable
between sites, a social network or site with social functionality that =
does not
allow the user to take their information with them across the web is =
going
against the marketplace.<br>
· Over 35,000 sites currently =
accept OpenIDs
(with sites like Blogger and WordPress being counted as single sites =
despite
having millions of blogs).<br>
· Whitelabel social networking =
products have
already enabled all of their customers to begin accepting OpenID, =
including
Ning and KickApps, and pbWiki.<br>
<br>
TKT Technology Platforms Support - The following software in-use on =
TKTKTKT and
TKTKT web sites support OpenID already:<br>
<br>
· MovableType (out of the box)<br>
· WordPress (well-tested =
module)<br>
· Drupal (out of the box)<br>
· Joomla (out of the box)<br>
· Plone (out of the box)<br>
· Atlassian (JIRA) (out of the =
box)<br>
· Basecamp/Backpack/HighRise (out =
of the box)<br>
· MediaWiki (extension)<br>
<br>
At the end of the list I included some of the products we use internally =
as
well because let’s not forget the efficiencies created in =
utilizing a web
standard for our own internal usage as well.<br>
<br>
Security Benefits:<br>
<br>
· TKTK doesn’t have security =
efforts, nor should
we be in the business of managing user’s online identities, =
especially given
the amount of data and information that is collected by systems.<br>
· OpenID supports alternative =
methods of
authentication beyond anything that we would actually need such as:<br>
o Sign-in via client side SSL Certificates<br>
o Image based passwords and recovery<br>
o 2-factor authentication such as password+text =
message<o:p></o:p></p>
</div>
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