[OpenID] FreeYourID shutting down

[Peter Williams]

You cannot sell security to consumers. You can easily sell trust.

 Be interesting to see stats on visa/mastercard's own websso, at this stage: 3dsecure. That was an attempt to segment the trust market and monetize at different levels for different trust brackets - trying to recreate the wildly successful segmentation of the credit risk market.

-----Original Message-----
From: openid-general-bounces at lists.openid.net [mailto:openid-general-bounces at lists.openid.net] On Behalf Of Johannes Ernst
Sent: Tuesday, August 25, 2009 10:06 PM
To: Chris Messina
Cc: openid-general at lists.openid.net
Subject: Re: [OpenID] FreeYourID shutting down


On Aug 25, 2009, at 21:42, Chris Messina wrote:

> Perhaps companies like FreeYourID and Vidoop were simply too early ...

Shameless plug of my own take, written a week ago:
        http://netmesh.info/jernst/digital_identity/on-identity-business-models-or-lack-thereof

Cheers,


Johannes.

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