[OpenID] OpenID Biz Case, etc

Wed Apr 1 11:19:28 UTC 2009

Thank you, I think the points about all of the research happening right now
is wonderful as I do understand that there is a lot of UX wok happening (and
thankfully so!). Luckily, I don’t have to tie actual revenue to the project.
An improvement on the % of users signing in and filling out profiles is
definitely a key reason why I’m leaning the OpenID way.

On Tue, Mar 31, 2009 at 10:28 PM, Breno de Medeiros <breno at google.com>wrote:

> I would suggest that you can also leverage a lot of research that OpenID
> sites (both RPs and OPs) have performed in terms of making authentication
> more user-friendly, to where it can:
>
> 1. Improve the percentage of users that complete the account creation flow
> in your site.
> 2. Improve the percentage of users that have a more complete profile in
> your site (this is particularly significant for OPs that support attribute
> exchange/simple registration/or some form of authorization protocol to
> exchange further information from the user account, such as OAuth).
> 3. Potentially improve on the percentage of signed-in users visiting your
> site when comparing the situation of traditional login flows.
>
> After all, business cases are about showing the mondy.
>
> Google's own research is available at the public site:
>
> http://sites.google.com/site/oauthgoog/UXFedLogin
>
> Cheers,
>
> --Breno (Google).
>
> On Tue, Mar 31, 2009 at 6:32 PM, Jonathan Coffman <
> jonathan.coffman at gmail.com> wrote:
>
>> Hey there all, If you have a moment to breeze through the following I
>> would really appreciate it.
>>
>> Here’s the situation: we’re a major media company who is scrapping all
>> prior user authentication systems and building from the ground-up. I’m
>> working to make the case that OpenID absolutely has to be a key component of
>> this new system. Am I missing key points or mis-characterizing the things
>> I’ve learned? (I’ve read through many blog posts, watched all kinds of
>> presentations on slideshare, etc to compile the below)
>>
>> -- btw: I do plan to post this to my blog once it’s a little more fleshed
>> out.
>>
>> ==========
>> OpenID Business Case
>>
>> Summary: OpenID is an emerging web standard upon which users are able to
>> use existing accounts from major providers, like Google and Yahoo, in order
>> to sign in to other sites. In support of TKTKT commitment to open standards
>> and given that OpenID is quickly becoming a market requirement the TKT
>> Universal Authentication System will take advantage of the technology.
>>
>> Key Reasons to use OpenID:
>>
>> ·      OpenID is a system for decentralized single sign-on; it solves the
>> technology problem of duplicate usernames and the user problem of having to
>> manage multiple usernames and passwords securely.
>>
>> ·      Users control and manage their own identity, which aligns with the
>> TKTKTK mission of empowering users to participate as well as our dedication
>> to open standards and technology.
>>
>> ·      Simple Registration system in OpenID can help users fill out their
>> registration form with things like their name, email address, location, etc
>> without us having to force them to fill out those fields.
>>
>> ·      The OpenID provider's business is authentication; they can invest
>> much more effort than we can in securing user's data and information than we
>> can.
>>
>> ·      Increase in number of sign-ups due to fewer form fields to fill out
>> during registration, and ease of user interface.
>> ·      Persistent log-ins, each time the user opens the site they don’t
>> have to sign-in again.
>> ·      Fewer support resources necessary as users rely on their identity
>> provider of choice.
>> ·      Being an open standard, hundreds of people are working to enhance
>> the technology and TKT has an opportunity to not only participate, but also
>> give back.
>> ·      Marketing and promotional opportunities around TKT adoption of the
>> OpenStack would be seen as an extremely positive move in the technology
>> community and return positive buzz.
>>
>> User Adoption: There are over 500 million OpenID enabled users originating
>> from the following sites and thousands more:
>>
>> ·      AOL
>>
>> ·      Yahoo
>>
>> ·      Blogger
>>
>> ·      Flickr
>>
>> ·      Livedoor
>>
>> ·      LiveJournal
>>
>> ·      Wordpress.com
>>
>> ·      SmugMug
>>
>> ·      Technorati
>>
>> ·      Orange
>>
>> ·      Vox
>>
>> ·      ClaimID
>>
>> ·      MyOpenID
>>
>> ·      MyID.net
>>
>> ·      Myvidoop
>>
>> ·      Verisign
>>
>>
>> Market Support:
>>
>> ·      Google, IBM, Microsoft, VeriSign, Yahoo, PayPal, Verisign, and
>> Facebook all have representatives on the OpenID board.
>> ·      Those companies and many more are heavily invested in seeing this
>> standard adopted, and competing technologies have folded into the OpenStack
>> and are concentrating on their own individual niches as enhancements rather
>> than replacements of OpenID (oAuth, ActivityStreams, PortableContacts,
>> MicroFormats).
>> ·      Users expect for their data to be portable between sites, a social
>> network or site with social functionality that does not allow the user to
>> take their information with them across the web is going against the
>> marketplace.
>> ·      Over 35,000 sites currently accept OpenIDs (with sites like Blogger
>> and WordPress being counted as single sites despite having millions of
>> blogs).
>> ·      Whitelabel social networking products have already enabled all of
>> their customers to begin accepting OpenID, including Ning and KickApps, and
>> pbWiki.
>>
>> TKT Technology Platforms Support - The following software in-use on
>> TKTKTKT and TKTKT web sites support OpenID already:
>>
>> ·      MovableType (out of the box)
>> ·      WordPress (well-tested module)
>> ·      Drupal (out of the box)
>> ·      Joomla (out of the box)
>> ·      Plone (out of the box)
>> ·      Atlassian (JIRA) (out of the box)
>> ·      Basecamp/Backpack/HighRise (out of the box)
>> ·      MediaWiki (extension)
>>
>> At the end of the list I included some of the products we use internally
>> as well because let’s not forget the efficiencies created in utilizing a web
>> standard for our own internal usage as well.
>>
>> Security Benefits:
>>
>> ·      TKTK doesn’t have security efforts, nor should we be in the
>> business of managing user’s online identities, especially given the amount
>> of data and information that is collected by systems.
>> ·      OpenID supports alternative methods of authentication beyond
>> anything that we would actually need such as:
>> o   Sign-in via client side SSL Certificates
>> o   Image based passwords and recovery
>> o   2-factor authentication such as password+text message
>>
>>
>> _______________________________________________
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>> http://openid.net/mailman/listinfo/general
>>
>>
>
>
> --
> --Breno
>
> +1 (650) 214-1007 desk
> +1 (408) 212-0135 (Grand Central)
> MTV-41-3 : 383-A
> PST (GMT-8) / PDT(GMT-7)
>
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