[OpenID] OpenID Biz Case, etc
Breno de Medeiros
breno at google.com
Wed Apr 1 02:28:32 UTC 2009
I would suggest that you can also leverage a lot of research that OpenID
sites (both RPs and OPs) have performed in terms of making authentication
more user-friendly, to where it can:
1. Improve the percentage of users that complete the account creation flow
in your site.
2. Improve the percentage of users that have a more complete profile in your
site (this is particularly significant for OPs that support attribute
exchange/simple registration/or some form of authorization protocol to
exchange further information from the user account, such as OAuth).
3. Potentially improve on the percentage of signed-in users visiting your
site when comparing the situation of traditional login flows.
After all, business cases are about showing the mondy.
Google's own research is available at the public site:
http://sites.google.com/site/oauthgoog/UXFedLogin
Cheers,
--Breno (Google).
On Tue, Mar 31, 2009 at 6:32 PM, Jonathan Coffman <
jonathan.coffman at gmail.com> wrote:
> Hey there all, If you have a moment to breeze through the following I would
> really appreciate it.
>
> Here’s the situation: we’re a major media company who is scrapping all
> prior user authentication systems and building from the ground-up. I’m
> working to make the case that OpenID absolutely has to be a key component of
> this new system. Am I missing key points or mis-characterizing the things
> I’ve learned? (I’ve read through many blog posts, watched all kinds of
> presentations on slideshare, etc to compile the below)
>
> -- btw: I do plan to post this to my blog once it’s a little more fleshed
> out.
>
> ==========
> OpenID Business Case
>
> Summary: OpenID is an emerging web standard upon which users are able to
> use existing accounts from major providers, like Google and Yahoo, in order
> to sign in to other sites. In support of TKTKT commitment to open standards
> and given that OpenID is quickly becoming a market requirement the TKT
> Universal Authentication System will take advantage of the technology.
>
> Key Reasons to use OpenID:
>
> · OpenID is a system for decentralized single sign-on; it solves the
> technology problem of duplicate usernames and the user problem of having to
> manage multiple usernames and passwords securely.
>
> · Users control and manage their own identity, which aligns with the
> TKTKTK mission of empowering users to participate as well as our dedication
> to open standards and technology.
>
> · Simple Registration system in OpenID can help users fill out their
> registration form with things like their name, email address, location, etc
> without us having to force them to fill out those fields.
>
> · The OpenID provider's business is authentication; they can invest
> much more effort than we can in securing user's data and information than we
> can.
>
> · Increase in number of sign-ups due to fewer form fields to fill out
> during registration, and ease of user interface.
> · Persistent log-ins, each time the user opens the site they don’t
> have to sign-in again.
> · Fewer support resources necessary as users rely on their identity
> provider of choice.
> · Being an open standard, hundreds of people are working to enhance
> the technology and TKT has an opportunity to not only participate, but also
> give back.
> · Marketing and promotional opportunities around TKT adoption of the
> OpenStack would be seen as an extremely positive move in the technology
> community and return positive buzz.
>
> User Adoption: There are over 500 million OpenID enabled users originating
> from the following sites and thousands more:
>
> · AOL
>
> · Yahoo
>
> · Blogger
>
> · Flickr
>
> · Livedoor
>
> · LiveJournal
>
> · Wordpress.com
>
> · SmugMug
>
> · Technorati
>
> · Orange
>
> · Vox
>
> · ClaimID
>
> · MyOpenID
>
> · MyID.net
>
> · Myvidoop
>
> · Verisign
>
>
> Market Support:
>
> · Google, IBM, Microsoft, VeriSign, Yahoo, PayPal, Verisign, and
> Facebook all have representatives on the OpenID board.
> · Those companies and many more are heavily invested in seeing this
> standard adopted, and competing technologies have folded into the OpenStack
> and are concentrating on their own individual niches as enhancements rather
> than replacements of OpenID (oAuth, ActivityStreams, PortableContacts,
> MicroFormats).
> · Users expect for their data to be portable between sites, a social
> network or site with social functionality that does not allow the user to
> take their information with them across the web is going against the
> marketplace.
> · Over 35,000 sites currently accept OpenIDs (with sites like Blogger
> and WordPress being counted as single sites despite having millions of
> blogs).
> · Whitelabel social networking products have already enabled all of
> their customers to begin accepting OpenID, including Ning and KickApps, and
> pbWiki.
>
> TKT Technology Platforms Support - The following software in-use on TKTKTKT
> and TKTKT web sites support OpenID already:
>
> · MovableType (out of the box)
> · WordPress (well-tested module)
> · Drupal (out of the box)
> · Joomla (out of the box)
> · Plone (out of the box)
> · Atlassian (JIRA) (out of the box)
> · Basecamp/Backpack/HighRise (out of the box)
> · MediaWiki (extension)
>
> At the end of the list I included some of the products we use internally as
> well because let’s not forget the efficiencies created in utilizing a web
> standard for our own internal usage as well.
>
> Security Benefits:
>
> · TKTK doesn’t have security efforts, nor should we be in the business
> of managing user’s online identities, especially given the amount of data
> and information that is collected by systems.
> · OpenID supports alternative methods of authentication beyond
> anything that we would actually need such as:
> o Sign-in via client side SSL Certificates
> o Image based passwords and recovery
> o 2-factor authentication such as password+text message
>
>
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>
>
--
--Breno
+1 (650) 214-1007 desk
+1 (408) 212-0135 (Grand Central)
MTV-41-3 : 383-A
PST (GMT-8) / PDT(GMT-7)
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