[OpenID] New OpenID Customer Research Activity - Google research on federated login

[Eric Sachs]

Last Week the OpenID Foundation held the first meeting of their Content
Provider Advisory Committee to gather feedback on how to evolve the best
practices for using OpenID so that it might be used by websites in a larger
number of market segments. The meeting included representatives from many
mainstream content websites including The New York Times, BBC, AARP, Time
Inc., and NPR.  I attended from Google, and thought the team who pulled
together the meeting did a great job arranging it.

Google has been researching federated login techniques, and at the meeting
we showed how a traditional login box might evolve (see below) to a new
style of login box that better supports federated login.

<http://sites.google.com/site/oauthgoog/UXFedLogin>

We also shared a summary <http://sites.google.com/site/oauthgoog/UXFedLogin> of
our usability research that explains how this helps a website add support
for federated login for some users without hurting usability for the rest of
the website's user base.  This research is not yet finalized, and we are
still working with a bunch of companies to gather more feedback to tune this
research.  If you have any feedback, feel free to get in touch with me.
 However more generally we hope people will continue to contribute to the
user experience discussions that are happening regarding many different use
cases for OpenID, and not just the one covered in this research document.

p.s. For Google's original blog post on this research, please refer to
http://google-code-updates.blogspot.com/2008/09/usability-research-on-federated-login.html

Eric Sachs
Product Manager, Google Security
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