[OpenID] Yahoo OpenID UX Study

[Johannes Ernst]

On Oct 9, 2008, at 21:02 , SitG Admin wrote:

> Depressing results.

Sorry, no. Great results!!

They are only depressing if we think that OpenID is ready for the  
mainstream market (i.e. for 100%-eps users).

eps is still pretty small ;-) as evidenced that those Yahoo users had  
not heard of OpenID.

So ... this is a call to action ... because the Yahoo results (like  
the Google ones) are actionable:

What can we do ...

1. to make more users aware of OpenID? (side note: the OpenID  
Foundation marketing committee has a new chair as of today)
2. to educate users on *the same* flow, regardless whether they are  
Yahoo users or Google users or little-company-nobody-has-ever-heard-of  
users? [I guess NetMesh would fall into that category ;-)]
3. what visuals can we employ that people are going to understand?

Let's roll up our sleeves and get going ... if you have some sleeves  
that you'd like to roll up, can you please raise your hand (to me, or  
on the list)?

Cheers,



Johannes.



Johannes Ernst
NetMesh Inc.


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