[OpenID] [QUAR] Re: Independent study on OpenID awareness using Mechanical Turk

Tue Nov 18 17:44:44 UTC 2008

I'd add to that a community-based adoption campaign, where tools, libraries,
outreach and support is generated and provided for individuals, small
businesses and others who have fewer barriers to adoption and potentially
more to gain.
I see OpenID as being a foundational building block for a "middle class of
web applications". Coupled with frameworks like OpenSocial, or what you can
do with XRDS-Simple and OAuth, a whole lot of interoperability questions
dissolve between uninitiated partners leading to lots more inter-application
flow...

Let me put it another way: AOL was successful because it gave everyone an
email address/inbox. Businesses were built on that modest advancement.

If we gave give everyone a durable and reusable identifier (or "account")
that they can readily type out when prompted for it, I believe a similar
kind of advance will occur.

So while we definitely need the big guys to adopt it (many already have,
though hesitatingly), I think there's also a huge Firefox-style potential to
move the needle from the bottom up as well.

Chris

On Tue, Nov 18, 2008 at 12:30 PM, Marc Canter
<marc at broadbandmechanics.com>wrote:

> OpenID is such a good term!  I really think it resonates with users.
>
> But turning it into a full solution will take:
>
> - technology partnerships with other standards
> - user interface guidelines
> - proper education
> - full turn-key solutions highlighted and marketed
> - BigCo support and co-marketing
>
> IMHO
>
>
> On Tue, Nov 18, 2008 at 8:37 AM, Johannes Ernst <jernst+openid.net@
> netmesh.us> wrote:
>
>> Fully agree with Marc here. *Something* needs to be the brand. If it is
>> not OpenID, it needs to be something else, but we don't have something else.
>> So I believe it should be OpenID.
>> On Nov 18, 2008, at 7:42, Marc Canter wrote:
>>
>> This is a subject which was touched upon at the latest IIW.
>>
>> I also stressed that OpenID has to EITHER:
>>
>> - step up and take on the responsibilities of being a brand which is a
>> full solution to end users
>> - or step back and help a collection of technologies become the solution
>>
>> Because OpenID by itself is just a piece of the puzzle and will never be a
>> complete colution to the ID requirements of users.  So any test, feedback,
>> survey, study you do - will keep coming back with the same answers *"what's
>> OpenID?"  or  "How come I can't................[insert any final end-user
>> slution here]*"
>>
>> So this is a juncture point for OpenID.  IMHO
>>
>> :-)
>>
>> On Tue, Nov 18, 2008 at 7:19 AM, Chris Messina <chris.messina at gmail.com>wrote:
>>
>>> There have been subsequent responses that I thought were interesting and
>>> worth sharing:
>>> http://connectid.blogspot.com/2008/11/naval-gazing_17.html
>>>
>>> Paul suggests that the study amounts to "navel gazing" and that OpenID
>>> should be a background technology, like SAML, and users shouldn't have to
>>> become aware of it -- thus, this survey is asking the wrong question (i.e.
>>> who cares whether people identity or know what OpenID is?).
>>>
>>> I talked about branding OpenID in one of my subsequent posts, so I won't
>>> rehash my thoughts on that here.
>>>
>>> http://idlogger.wordpress.com/2008/11/17/statistical-entrails-reading/
>>>
>>> Jeff Bohren follows up and suggests that the larger OpenID providers
>>> (here's lookin' at you, Yahoo and AOL) who have been up for awhile should be
>>> sharing statistics on use of their endpoints, *EVEN* if (as I suspect),
>>> adoption and usage are infinitesimally small, so that we can gauge uptake
>>> over time.
>>>
>>> It would seem to me that this is work that the OIDF should be
>>> facilitating, and something that Brian Kissel, vis-a-vis the marketing team,
>>> should be working on.
>>>
>>> What needs to happen to get the large (or even smaller) OPs to start
>>> providing data about use of accounts with OpenID? Maybe Brian Ellin could
>>> throw something up on AppEngine to aggregate these numbers?
>>>
>>> Chris
>>>
>>>
>>> On Sun, Nov 16, 2008 at 12:54 PM, Nat Sakimura <sakimura at gmail.com>wrote:
>>>
>>>> +100 !
>>>>
>>>> On Sat, Nov 15, 2008 at 11:52 AM, Brian Kissel <bkissel at janrain.com>wrote:
>>>>
>>>>>  Congrats Chris, well done!
>>>>>
>>>>>
>>>>> Cheers,
>>>>>
>>>>>
>>>>> Brian
>>>>>
>>>>> *==============*
>>>>>
>>>>> *Brian Kissel*
>>>>>
>>>>> *Cell: 503.866.4424*
>>>>>
>>>>> *Fax: 503.296.5502*
>>>>>
>>>>>
>>>>> *From:* user-experience-bounces at openid.net [mailto:
>>>>> user-experience-bounces at openid.net] *On Behalf Of *Chris Messina
>>>>> *Sent:* Friday, November 14, 2008 2:56 PM
>>>>> *To:* OpenID List; diso-project; OpenID user experience
>>>>> *Cc:* Brynn Evans; Luke Sontag; Scott Kveton
>>>>> *Subject:* [QUAR] Re: Independent study on OpenID awareness using
>>>>> Mechanical Turk
>>>>> *Importance:* Low
>>>>>
>>>>>
>>>>> ZDNet picked up the study:
>>>>>
>>>>>
>>>>> http://blogs.zdnet.com/community/?p=131
>>>>>
>>>>>
>>>>> Chris
>>>>>
>>>>> On Thu, Nov 13, 2008 at 5:50 PM, Chris Messina <
>>>>> chris.messina at gmail.com> wrote:
>>>>>
>>>>> Wanted to share the results of a study that Brynn Evans and I completed
>>>>> at the end of October:
>>>>>
>>>>>
>>>>> http://tr.im/mturk_openid
>>>>>
>>>>> It cost me about $6 to collect responses from 301 people on Mechanical
>>>>> Turk. I felt that it was important to look into a wider sample size than
>>>>> Yahoo's study which was composed of 9 female Yahoo members in their
>>>>> thirties. In particular, many people drew conclusions from that small sample
>>>>> size about OpenID's awareness that I felt were unfounded and decided to seek
>>>>> out an independent analysis of a larger data set.
>>>>>
>>>>>
>>>>> The original source data is available here:
>>>>>
>>>>>
>>>>> http://spreadsheets.google.com/pub?key=pSGbbhtwI4kOhPusNx8Kycg
>>>>>
>>>>>
>>>>> Thoughts welcomed,
>>>>>
>>>>>
>>>>> Chris
>>>>>
>>>>>
>>>>> --
>>>>> Chris Messina
>>>>> Citizen-Participant &
>>>>>  Open Technology Advocate-at-Large
>>>>> factoryjoe.com # diso-project.org
>>>>> citizenagency.com # vidoop.com
>>>>> This email is:   [ ] bloggable    [X] ask first   [ ] private
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> --
>>>>> Chris Messina
>>>>> Citizen-Participant &
>>>>>  Open Technology Advocate-at-Large
>>>>> factoryjoe.com # diso-project.org
>>>>> citizenagency.com # vidoop.com
>>>>> This email is:   [ ] bloggable    [X] ask first   [ ] private
>>>>>
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>>>>> _______________________________________________
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>>>>>
>>>>>
>>>>
>>>>
>>>> --
>>>> Nat Sakimura (=nat)
>>>> http://www.sakimura.org/en/
>>>>
>>>> _______________________________________________
>>>> general mailing list
>>>> general at openid.net
>>>> http://openid.net/mailman/listinfo/general
>>>>
>>>>
>>>
>>>
>>> --
>>> Chris Messina
>>> Citizen-Participant &
>>>  Open Technology Advocate-at-Large
>>> factoryjoe.com # diso-project.org
>>> citizenagency.com # vidoop.com
>>> This email is:   [ ] bloggable    [X] ask first   [ ] private
>>>
>>> _______________________________________________
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>>>
>>>
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>>
>>
>>
>

-- 
Chris Messina
Citizen-Participant &
 Open Technology Advocate-at-Large
factoryjoe.com # diso-project.org
citizenagency.com # vidoop.com
This email is:   [ ] bloggable    [X] ask first   [ ] private
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