[OpenID] Thinking About OpenID.com

[Snorri]

+1 for reputation and certification scoring. 

 

Because we have already important criticisms in few country in Europe


And is just the start.. It’s better to think now to have a good answer in
the future

 

-Snorri

 

De : general-bounces at openid.net [mailto:general-bounces at openid.net] De la
part de Nat Sakimura
Envoyé : vendredi 21 mars 2008 08:02
À : Brendon J. Wilson
Cc : general at openid.net
Objet : Re: [OpenID] Thinking About OpenID.com

 

This is very nice. 


 

In fact, in our announcement of OpenID Japan, we have articulated four out
of the five RP benefits  below stated. One missing one was "Thought
Leadership". 


 

These are publicized through magazines etc., and hopefully, will change the
peoples mind. 


 

Also, we have to address the trust problem. 


 

That is why I am pushing for a working group on reputation and certification
scoring. 


 

=nat


 

 

2008/3/20, Brendon J. Wilson <brendon.wilson at gmail.com>:

+1 Snorri's comment.

I've been looking at OpenID for a client, and as I survey the OpenID
landscape it's become apparent very quickly that there's lots of
identity providers, but not a lot of relying parties. Any of the big
players seem to be staying out of that space, with the exception of
the blog platforms and open source CMS systems. Examples: AOL - only
Propeller seems to have OpenID as a login option. Yahoo! - haven't
found an OpenID login yet. All of the focus right now seems to be on
getting people to get an OpenID.

I think any discussion of how to evangelize OpenID to the general
public also requires the foundation to clearly articulate the value of
being a relying party, otherwise we risk stalled growth when users
finally decide to get an OpenID, but have nowhere to use it. JanRain
claims 8,000 relying parties, but I've seen little justification for
that number; OpenIDDirectory.com lists about 530 or so OpenID-related
sites, and 60 or so of them are identity providers. Demonstrating
value to potential relaying parties also requires showing, in no
uncertain terms, just how many people already use it.

I'd like to propose the following strawman benefits of being a relying
party for the group to eviscerate (warning: businesspeak ahead):

1) Expedited customer acquisition: OpenID allows user to quickly and
easily complete the account creation process by eliminating entry of
commonly requested fields (email address, sex, birthdate), thus
reducing the friction to adopt a new service.

2) Reduced user account management costs: The primary cost for most IT
organizations is resetting forgotten authentication credentials. By
reducing the number of credentials, a user is less likely to forget
their credentials. By outsourcing the authentication process to a
third-party, the relying party can avoid those costs entirely.

3) "Thought leadership": There is an inherent marketing value for an
organization to associate itself activities that promote it as a
thought leader. It provides an organization with the means to
distinguish itself from its competitors. This is your chance to
outpace your competitors.

4) Your competitors are already doing it: Whoops! So you missed out on
number 4, so you have to do it, otherwise you're falling behind the
times. Ketchup!

5) Simplified user experience: Logical follow on from 1 & 2. However,
it's at the end of the list because that's not the business priority.
The business priority is the benefit that results from a simplified
user experience, not the simplified user experience itself.

Thoughts?

Brendon
---

Brendon J. Wilson
www.brendonwilson.com

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-- 
Nat Sakimura (=nat)
http://www.sakimura.org/en/ 

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