[OpenID] Thinking About OpenID.com

[Nat Sakimura]

This is very nice.

In fact, in our announcement of OpenID Japan, we have articulated four out
of the five RP benefits  below stated. One missing one was "Thought
Leadership".


These are publicized through magazines etc., and hopefully, will change the
peoples mind.


Also, we have to address the trust problem.


That is why I am pushing for a working group on reputation and certification
scoring.


=nat




2008/3/20, Brendon J. Wilson <brendon.wilson at gmail.com>:
>
> +1 Snorri's comment.
>
> I've been looking at OpenID for a client, and as I survey the OpenID
> landscape it's become apparent very quickly that there's lots of
> identity providers, but not a lot of relying parties. Any of the big
> players seem to be staying out of that space, with the exception of
> the blog platforms and open source CMS systems. Examples: AOL - only
> Propeller seems to have OpenID as a login option. Yahoo! - haven't
> found an OpenID login yet. All of the focus right now seems to be on
> getting people to get an OpenID.
>
> I think any discussion of how to evangelize OpenID to the general
> public also requires the foundation to clearly articulate the value of
> being a relying party, otherwise we risk stalled growth when users
> finally decide to get an OpenID, but have nowhere to use it. JanRain
> claims 8,000 relying parties, but I've seen little justification for
> that number; OpenIDDirectory.com lists about 530 or so OpenID-related
> sites, and 60 or so of them are identity providers. Demonstrating
> value to potential relaying parties also requires showing, in no
> uncertain terms, just how many people already use it.
>
> I'd like to propose the following strawman benefits of being a relying
> party for the group to eviscerate (warning: businesspeak ahead):
>
> 1) Expedited customer acquisition: OpenID allows user to quickly and
> easily complete the account creation process by eliminating entry of
> commonly requested fields (email address, sex, birthdate), thus
> reducing the friction to adopt a new service.
>
> 2) Reduced user account management costs: The primary cost for most IT
> organizations is resetting forgotten authentication credentials. By
> reducing the number of credentials, a user is less likely to forget
> their credentials. By outsourcing the authentication process to a
> third-party, the relying party can avoid those costs entirely.
>
> 3) "Thought leadership": There is an inherent marketing value for an
> organization to associate itself activities that promote it as a
> thought leader. It provides an organization with the means to
> distinguish itself from its competitors. This is your chance to
> outpace your competitors.
>
> 4) Your competitors are already doing it: Whoops! So you missed out on
> number 4, so you have to do it, otherwise you're falling behind the
> times. Ketchup!
>
> 5) Simplified user experience: Logical follow on from 1 & 2. However,
> it's at the end of the list because that's not the business priority.
> The business priority is the benefit that results from a simplified
> user experience, not the simplified user experience itself.
>
> Thoughts?
>
> Brendon
> ---
>
> Brendon J. Wilson
> www.brendonwilson.com
>
> _______________________________________________
> general mailing list
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> http://openid.net/mailman/listinfo/general
>



-- 
Nat Sakimura (=nat)
http://www.sakimura.org/en/
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