[OpenID] Status of the Customer Research Committee (Was: Re: Several Questions for the Current & Future Board)

Tue Dec 16 07:15:39 UTC 2008

Thanks Brian. This is a great start!
I've recorded these on the wiki for now:

https://openid.pbwiki.com/Marketing

Would definitely be great to start thinking about planning specific
agenda/action items and tasks to take these on in 2009!

Chris

On Mon, Dec 15, 2008 at 8:29 PM, Brian Kissel <bkissel at janrain.com> wrote:

>  Agreed we need to get more systematic about this.  It's one of the things
> we want to pursue across all the committees in 2009.  Off the top of my
> head, here are a few things that I have heard requested.  If there are
> volunteers to take them on, that would be great:
>
>
>
> ·         An update to Joseph Smarr's tutorial on how to deploy OpenID on
> your website using the open source libraries
>
> ·         ROI analysis for various use cases of OpenID – what are revenue
> enhancement or costs reduction impacts of OpenID, how much will it cost to
> deploy, and consequently what is the return on investment (ROI) for
> deploying OpenID on my site
>
> ·         Specific case studies on the benefits of OpenID – site X saw
> registrations go up by 15%, site Y saw forgotten password costs go down by
> 10%, site Z gathered additional customer account registration data by
> consuming SREG data, etc.
>
> ·         Volunteers to create more content for the OIDF website for
> prospective RPs – this would also involve interviewing RPs to find out what
> content they'd like to see on the OIDF website
>
> ·         An overview of SREG and AX and how to use them for RPs
>
> ·         Best practices for RP deployment – this goes beyond the "how to"
> in the first bullet, to discuss things like UX, linking OpenIDs to existing
> accounts, managing disparate data from multiple sources, etc.
>
> ·         Benchmarking the websites of other SIGs and foundations to see
>
> o   what website capabilities they offer that OIDF should, how we could
> improve navigation, organization, search, etc. on our site
>
> o   what programs they offer for members that we might consider for our
> members
>
>
>
> I'm sure others on the list have suggestions on things that the OIDF
> could/should be doing to help drive adoption and usage from a marketing
> perspective, so I'd suggest those people who are interested should subscribe
> to the marketing mailing list and we can start developing our plans for
> 2009.
>
>
>
> Cheers,
>
>
> Brian
>
> *==============*
>
> *Brian Kissel*
>
> *Cell: 503.866.4424*
>
> *Fax: 503.296.5502*
>
>
>
> *From:* Chris Messina [mailto:chris.messina at gmail.com]
> *Sent:* Monday, December 15, 2008 7:57 PM
> *To:* Brian Kissel
> *Cc:* OpenID List; board at openid.net; Zac Bjelogrlic
> *Subject:* Re: Status of the Customer Research Committee (Was: Re:
> [OpenID] Several Questions for the Current & Future Board)
>
>
>
> Thanks Brian.
>
>
>
> Is there a list of ongoing marketing activities and a list of goals,
> objectives or measurements we're using to gauge our progress?
>
>
>
> I found the mailing list, but it looks dead:
>
>
>
> http://openid.net/pipermail/marketing/
>
>
>
> Jsut as with the CRC, I'd love to see a list of what's going on with this
> committee on the wiki. I'm happy to transcribe what information is available
> so that we can get ourselves sorted and our priorities assigned.
>
>
>
> I feel like there's been lots of chatter on the OpenID mailing lists lately
> but not enough meaty opportunities to get people involved in owning a piece
> of the pie.
>
>
>
> If we can start bite-chunking the work and assigning it to some of the more
> active posters on the OpenID lists, I think, given the free time some of us
> seem to have available, we might be able to make incredible progress (think:
> we're leveraging the opportunity provided by Cory Doctorow's cognitive
> surplus!).
>
>
>
> Chris
>
> On Mon, Dec 15, 2008 at 7:42 PM, Brian Kissel <bkissel at janrain.com> wrote:
>
> I believe we've spent $10K with Market Focus so far (Johannes?) and BBC
> sponsored the meals and facilities at the NYC meeting (many thanks to Zac
> Bjelogrlic and the BBC team for their leadership and generosity).  One key
> next step was the UX Summit sponsored by Yahoo.  There have been separate
> related initiatives by many of the OPs focused user profile data management.
> Some preliminary discussions have happened around business and legal
> frameworks, but don't know that there is much to share on that yet.  I'd
> imagine next steps will be determined by the Customer Research and Marketing
> Committees in the context of next year's operating plan and budget.
>
>
>
> Cheers,
>
>
> Brian
>
> *==============*
>
> *Brian Kissel*
>
> *Cell: 503.866.4424*
>
> *Fax: 503.296.5502*
>
>
>
> *From:* Chris Messina [mailto:chris.messina at gmail.com]
> *Sent:* Monday, December 15, 2008 6:17 PM
> *To:* Brian Kissel
> *Cc:* OpenID List; board at openid.net
> *Subject:* Status of the Customer Research Committee (Was: Re: [OpenID]
> Several Questions for the Current & Future Board)
>
>
>
> Ok, thanks for that.
>
>
>
> Do we have any additional documentation or reports?
>
>
>
> I'll transcribe elements of that presentation to the wiki in the meanwhile.
>
>
>
> It'd be good to know if this work is ongoing, and if so, how to get
> involved or what outcomes are expected as well as how much was spent on the
> deliverables we've currently received.
>
>
>
> Chris
>
> On Mon, Dec 15, 2008 at 6:00 PM, Brian Kissel <bkissel at janrain.com> wrote:
>
> Yes, one public summary from IIW in Mt. View:
> http://www.slideshare.net/bkkissel/openid-foundation-market-research-report-from-iiwb-2008-presentation  This is just a summary from a more detailed report that Johannes initiated
> with an outside market research firm named Market Focus.  Market Focus
> attended the Content Provider Advisory Committee meeting, then did a series
> of one-on-one interviews with several of the participants as well as other
> RPs, prospective RPs, and OPs.
>
>
>
> Cheers,
>
>
> Brian
>
> *==============*
>
> *Brian Kissel*
>
> *Cell: 503.866.4424*
>
> *Fax: 503.296.5502*
>
>
>
> *From:* general-bounces at openid.net [mailto:general-bounces at openid.net] *On
> Behalf Of *Chris Messina
> *Sent:* Monday, December 15, 2008 5:48 PM
> *To:* Johannes Ernst
> *Cc:* OpenID List
>
>
> *Subject:* Re: [OpenID] Several Questions for the Current & Future Board
>
>
>
> On Mon, Dec 15, 2008 at 4:05 PM, Johannes Ernst <jernst+openid.net@
> netmesh.us> wrote:
>
>
> Re the CRC work: I personally got on the phone with every board member that
> I could get a hold of in the week before I asked for funding the external
> consultant -- you will recall that you and I talked about it, too, on the
> phone, prior to the board meeting. So I'm at loss to understand what you
> mean by not having been consulted.
>
>
>
> This is a separate topic, but I searched around for the results of the CRC
> committee and all I came up with was this page (ported from the original
> wiki):
>
>
>
> https://openid.pbwiki.com/Customer-Research-Committee
>
>
>
> Are the results of this study available?
>
>
>
> Chris
>
>
> --
> Chris Messina
> Citizen-Participant &
>  Open Technology Advocate-at-Large
> factoryjoe.com # diso-project.org
> citizenagency.com # vidoop.com
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>
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> Chris Messina
> Citizen-Participant &
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-- 
Chris Messina
Citizen-Participant &
 Open Technology Advocate-at-Large
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