[OpenID] Purpose of OpenID Foundation and the Elections

[Allen Tom]

Hi Pat,

I'm saying that OpenID is part of a larger stack of complimentary 
services. From a branding perspective, it might make sense to emphasize 
the stack rather than the individual components that make up the stack.

For instance, Facebook Platform sounds a lot better than FBML/FBJS/FQL.

Allen

Pat Cappelaere wrote:
> The question was about the branding position of the new board.
> I am not sure that the OIDF could take over that Open Stack and brand 
> it... Or this is what you are advocating?
> Thanks,
> Pat.
>
> On Dec 12, 2008, at 9:06 PM, Allen Tom wrote:
>
>> Hi Pat,
>>
>> Is this question about branding, or a question about the underlying 
>> protocols and technologies?
>>
>> As far as branding is concerned, my personal belief is that there 
>> should be a single Open Stack Brand that includes OpenID, OAuth, XRD, 
>> Portable Contacts, XMPP, and other complimentary protocols. Most of 
>> the news articles that I've seen about Facebook Connect refer to 
>> OpenID as the open alternative to Connect, but OpenID as a technology 
>> is just a small component of the stack that is needed to mimic 
>> Connect. Given that OpenID is already perceived to be the Open Stack, 
>> it might make sense to just group them all into one brand under 
>> OpenID name.
>>
>> Speaking as an engineer, in my opinion, it's far more important to 
>> actually build and deploy an integrated solution than it is to worry 
>> about branding. That being said, a solution called 
>> OpenID/OAuth/XRD/PoCo/XMPP/XFN/hCard deserves a catchy name.
>>
>> Allen
>>
>>
>> Pat Cappelaere wrote:
>>> I would really like to hear from the candidates about OpenID 
>>> branding  and their position on possible brand extension with OAuth.
>>>
>>> What is their brand definition for OpenID and whether or not OAuth  
>>> would be a natural extension?
>>>
>>> I really like the discussion that started with Eran and Johannes.
>>>
>>> Pat.
>>>
>>>
>>>
>>
>