[OpenID] My answers to the nominee questions

[Johannes Ernst]

On Dec 12, 2008, at 5:29, Pat Cappelaere wrote:

> OpenID is not an engineering problem anymore but a business and  
> marketing problem.

I think this is overstating it. There are plenty of engineering  
problems left. However ...

I fully agree that for OpenID to take the next few steps in broader  
adoption, our gut reaction in the community and in the foundation has  
to change from "let's create/update another spec" to defining the  
brand, articulating and communicating the value proposition in  
language that non-technical decisionmakers can understand and so we  
can get adoption with people other than technologists, defining and  
executing on effective market outreach programs, implementing an  
organizational structure that consistently delivers without depending  
on the heroic efforts of a few dedicated individuals, etc. etc.

The engineering problems that should be tackled are the ones in  
support of that goal; not the other way around.

The reality, however, is that so far too few people on the (past) OIDF  
board have shared this view, nor taken proactive steps in this  
direction in 2008. I would strongly encourage all members to consider  
this needed shift in emphasis of the OIDF going into 2009, and vote  
accordingly in the board election. Even if you are a convinced techie  
and hate marketing ;-) please consider that having at least enough  
individuals on the OIDF board that it can act in this direction might  
be a good thing for OpenID as a whole.





Johannes Ernst
NetMesh Inc.

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