[OpenID] My answers to the nominee questions
Pat Cappelaere
pat at cappelaere.com
Fri Dec 12 13:29:27 UTC 2008
Huh?
Your blog says that "Marketing matters". If the brand does not
matter, what are you marketing? What is going to be your message to
communicate?
What is the value proposition that your ED will "market"?
OpenID is not an engineering problem anymore but a business and
marketing problem.
I am afraid that you are pointing out our own current deficiencies.
Pat.
On Dec 12, 2008, at 2:24 AM, Luke Shepard wrote:
>
> Things that don’t matter: OpenID as a brand.
>
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