[OpenID] A selector for OpenID

[Peter Williams]

Fascinating! Not the widget itself, but the economics of the strategy of dis-intermediating the IDPs. If it takes off, you can see the model as one of: rewarding IDP adoption and delivery of related service by increasing brand logo presence This will do wonders for JanRain's valuation in the eyes of the dominant OPs/IDPs.

This is exactly the dynamics that intelligent directory-based infrastructure needs to take off, rather than be a stuffy telco-white pages implementation, a layer 7 service resolver, or layer 3 net address resolver. Outsourcing id is one model, but its not half as explosive a curve as certs were, as openid  will be (certs financed two new billionares, and one trip to the space station by a tourist: openid CAN do better!)  Lets recall the old war horse story: pure directories (and files like FOAF) tend to always get stuck at the fact that business are dis-incentivised from every publicising their people power; this they dont, even if you (finally) add the security model. Here we have directories moderating a brand market, which is excellent.

Now, we need 10 of these (sounds like we have 2 already) : and a slew of economic/revenue models in which brands can also use indirect $$ or indirect payback or to bias the dis-intermediator to alter the display. Then we need consume rejection, and all the usual arguments that will make the marketing space vibrant -- and (nicely) political. The factors that come into play will be nefarious, just like all the places re-factoring impacts service economies.

_________________________
Peter Williams



From: Lachlan Hardy
Sent: Fri 4/18/2008 8:10 PM
To: Brian Ellin
Cc: general at openid.net
Subject: Re: [OpenID] A selector for OpenID




It's a widget (https://www.openidselector.com/) that you add to the
existing OpenID login form on your relying party website.   It's all
about getting users signed into your website as quickly and
efficiently as possible, and achieves this by providing a simple,
consistent, provider neutral interface, all while educating  the user
about OpenID during the process.  It hooks into your already
functional OpenID login form, and enhances it with a little bit of
javascript.

Very cool, Brian! As I've just spent a week working on a very similar interface for one specific project, I'm very impressed that you've brought out a generic version. (of course, I wish I'd seen this a week ago, but that's my problem). 

I'll definitely be looking at implementing it on place of what we built. Thanks!

Lachlan Hardy
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