[OpenID] previously proposed logo redesign

[Drummond Reed]

Steve & Chris:

There has been a longstanding thread and action item of the OpenID
Foundation board (http://openid.net/wiki/index.php/OpenID_Foundation). See
in particular the minutes of the Feb 22 meeting:

http://openid.net/wiki/index.php/OpenID_Foundation/Board/Minutes/2007-02-22#
Logo_for_.22OpenID_2.0.22 

In fact there used to be a wiki page devoted to the design requirements for
an OpenID 2.0 logo, but I can't find it right now (David Recordon might know
where it is).

The key rationale is that OpenID Authentication 2.0 (at least as of WD11)
supports several critical new features that are not in 1.0/1.1, such as
anonymous login and XRI support. It is important that OpenID users who want
to use those features understand that they only work at OpenID 2.0 sites. 

In addition, as familiar as the OpenID 1.0 logo is, some people feel is not
very strong visually at small point sizes (there is disagreement on this).

So as painful as establishing a new logo for OpenID 2.0 is now, it will be
much less painful than in the future.

Chris, you are correct that the plan is to do a community-based bounty
program and encourage the very best design work from everyone in the
community. The only gating factor now is finishing the OIDF so we can offer
a bounty. But the OIDF is close enough now that maybe we can just get going.
It would be great to review design ideas like Justen's at Internet Identity
Workshop in May.

=Drummond 

-----Original Message-----
From: general-bounces at openid.net [mailto:general-bounces at openid.net] On
Behalf Of Steve Bjorg
Sent: Monday, April 23, 2007 9:58 AM
To: Chris Messina
Cc: general at openid.net; Justen Stepka
Subject: Re: [OpenID] previously proposed logo redesign

I'm confused.  What's wrong with the current logo?  Are there  
objectives that the current design is not conveying?  If so, what are  
the new objectives of the logo and what are the other brands that it  
needs to distinguish itself from, and so on.  I would assume these  
goals would need to be defined before a new set of logos are proposed.

Also, and more importantly, how to deal with suddenly two logo  
standards floating around? Not everyone is going to switch to the new  
design and everyday more and more people are being exposed to the  
existing one.

Unless there is a dire need to re-brand OpenID, I would not encourage  
such an endeavor.  Changing brands mid-adoption causes more issues  
than it seems to solve, from my experience.  Just my 2 cents.

- Steve

--------------
Steve G. Bjorg
http://www.mindtouch.com
http://www.opengarden.org


On Apr 23, 2007, at 9:32 AM, Chris Messina wrote:

> As well, is there going to be any kind of open call for submissions? I
> know that we'd talked about putting on some kind of contest or
> something last fall -- and I'm still eager to get entries from the
> best talent across the web to participate...
>
> I definitely dig Justin's concepts, but I would like the spirit of
> this to reflect the principles of open [source] dialogue.
>
> Chris
>
> On 4/23/07, Stephen Paul Weber <singpolyma at gmail.com> wrote:
>> I would just say that I think any potential redesign should at least
>> look similar to the original logo, which everyone knows and
>> recognises.
>>
>> On 4/23/07, Justen Stepka <jstepka at jstepka.name> wrote:
>>> Here is the previous thread:
>>>
>>> http://openid.net/pipermail/general/2006-November/000670.html
>>>
>>> Attached are some new concepts. I was hoping rather than incorporate
>>> colors now, we could center on a design we like. From there we  
>>> can get
>>> colors added in simple.
>>>
>>> Cheers,
>>>
>>> Justen
>>>
>>> --
>>> Justen Stepka
>>> http://www.jstepka.name/blog/
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