[OpenID] previously proposed logo redesign

[Steve Bjorg]

I'm confused.  What's wrong with the current logo?  Are there  
objectives that the current design is not conveying?  If so, what are  
the new objectives of the logo and what are the other brands that it  
needs to distinguish itself from, and so on.  I would assume these  
goals would need to be defined before a new set of logos are proposed.

Also, and more importantly, how to deal with suddenly two logo  
standards floating around? Not everyone is going to switch to the new  
design and everyday more and more people are being exposed to the  
existing one.

Unless there is a dire need to re-brand OpenID, I would not encourage  
such an endeavor.  Changing brands mid-adoption causes more issues  
than it seems to solve, from my experience.  Just my 2 cents.

- Steve

--------------
Steve G. Bjorg
http://www.mindtouch.com
http://www.opengarden.org


On Apr 23, 2007, at 9:32 AM, Chris Messina wrote:

> As well, is there going to be any kind of open call for submissions? I
> know that we'd talked about putting on some kind of contest or
> something last fall -- and I'm still eager to get entries from the
> best talent across the web to participate...
>
> I definitely dig Justin's concepts, but I would like the spirit of
> this to reflect the principles of open [source] dialogue.
>
> Chris
>
> On 4/23/07, Stephen Paul Weber <singpolyma at gmail.com> wrote:
>> I would just say that I think any potential redesign should at least
>> look similar to the original logo, which everyone knows and
>> recognises.
>>
>> On 4/23/07, Justen Stepka <jstepka at jstepka.name> wrote:
>>> Here is the previous thread:
>>>
>>> http://openid.net/pipermail/general/2006-November/000670.html
>>>
>>> Attached are some new concepts. I was hoping rather than incorporate
>>> colors now, we could center on a design we like. From there we  
>>> can get
>>> colors added in simple.
>>>
>>> Cheers,
>>>
>>> Justen
>>>
>>> --
>>> Justen Stepka
>>> http://www.jstepka.name/blog/
>>>
>>> _______________________________________________
>>> general mailing list
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>>> http://openid.net/mailman/listinfo/general
>>>
>>>
>>>
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>
> -- 
> Chris Messina
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