[OpenID] OpenID logo outcome ...

[Chris Messina]

Indeed -- I'm glad that the question was raised, nonetheless, and
think that it's important that we capture the gist of the meeting that
we had at IIW. Johannes touched on this on the STODID podcast, #45:

http://stodid.libsyn.com/index.php?post_id=159437

Essentially I argued a few points, in brief:

* OpenID should be a community mark (as opposed to a trademark) --
this is essential for spreading OpenID to the edges... otherwise, if
we centralize the ownership of the mark, we have to enforce it to
maintain ownership; furthermore, it should be up to the community to
enforce what constitutes proper use of the mark and that it should be
up to the members of the community to resolve incorrect or
inappropriate uses of the mark
* that we need a coherent marketing and rollout plan for OpenID 2.0,
which includes human-friendly documentation, interface guidelines,
best practices and error handling guidelines (some of which are
covered in the spec) and FAQs
* a new icon and identity -- that represents OpenID 2.0 -- as a rather
new and important improvement over OpenID 1.1 -- and that use of the
mark will indicate the full support of the OpenID 2.0 protocol
* that we need an overhaul of the major OpenID web properties into a
coherent set of resources that each have their place and are not
redundant.

Brought together, the goal is to figure out a Spread Firefox-style
campaign for OpenID (SpreadOpenID?) that will launch perhaps in
February. We haven't locked down much yet, but this list outlines some
of the thinking that we've done so far about opportunities.

Thoughts, opinions, questions and comments welcome.

Chris

On 12/13/06, Scott Kveton <scott at janrain.com> wrote:
> Well, the gist of this email is that there is not an outcome on the logo yet
> ... :-)
>
> The voting for the logo went as follows:
>
> Option A: 3
> Option B: 6
> Option C: -6
> No logo change: 3
>
> Its clear, Option C is not popular.  That said, of the 500 people on the
> OpenID list, these were all of the votes that we got.  If we go based on
> these votes, we'll run with Option B.
>
> Many of us were in California last week for the Internet Identity Workshop
> and we had lots of discussions on what to do about the logo.  The consensus
> was that changing the logo is critical to adoption of v2.0.  Much has
> changed with this platform (its more than just i-names with more is on the
> way) and we need to convey that in a clear way or we risk confusion in the
> marketplace with OpenID not working correctly across the board.
>
> The options we floated to the list didn't really get anybody excited.  We
> need to find something better.
>
> During the discussions last week, Mike Osburn and Chris Messina volunteered
> to help lead an effort to engage the OpenID community to develop a new logo.
> They'll be following up to this list in the next couple of weeks on a plan
> of action to make that happen and hopefully we'll be able to create a little
> incentive for folks to want to participate ... :-)  More on that later.
>
> - Scott
>
> _______________________________________________
> general mailing list
> general at openid.net
> http://openid.net/mailman/listinfo/general
>


-- 
Chris Messina
Citizen Provocateur &
  Open Source Ambassador-at-Large
Work: http://citizenagency.com
Blog: http://factoryjoe.com/blog
Cell: 412 225-1051
Skype: factoryjoe
This email is:   [ ] bloggable    [X] ask first   [ ] private