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<title>Re: [board-private] Fw: Update from Don</title>
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<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Agreed, this will not be an official board meeting, but a
discussion session providing input for 2009 priorities.&nbsp; We should target having
a recommendation to discuss at the board call on February 18<sup>th</sup>.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Does anyone else have topics they&#8217;d like to cover or
suggest as priorities in advance of the session?&nbsp; I&#8217;ll try to
organize our thoughts in a way that we can have a productive and effective
session and try not to rehash a lot that has been said in the past.&nbsp; If
possible, we should try to get agreement on the top few initiatives and
possibly some measures of success for each.&nbsp; If we have time left over we
can list potential programs and initiatives directed at achieving the desired
results.&nbsp;&nbsp; Here&#8217;s what we have so far:<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:Symbol;color:#1F497D'><span
style='mso-list:Ignore'>&middot;<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><b><span style='font-size:11.0pt;font-family:
"Calibri","sans-serif";color:#1F497D'>Goal: improve the UX of OpenID<o:p></o:p></span></b></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Measures
of Success: UX is intuitive and consistent across OpenID-enabled websites; no
major concerns by actual/would-be adopters; OpenID login success rates &gt;
username/password login success rates (Johannes)<o:p></o:p></span></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Supporting
programs and activities:<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:Symbol;color:#1F497D'><span
style='mso-list:Ignore'>&middot;<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><b><span style='font-size:11.0pt;font-family:
"Calibri","sans-serif";color:#1F497D'>Goal: improve the security of OpenID<o:p></o:p></span></b></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Measures
of Success:<o:p></o:p></span></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Supporting
programs and activities:<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:Symbol;color:#1F497D'><span
style='mso-list:Ignore'>&middot;<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>G<b>oal: improve the availability and consistency of user profile
data available</b><o:p></o:p></span></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Measures
of Success:<o:p></o:p></span></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Supporting
programs and activities:<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:Symbol;color:#1F497D'><span
style='mso-list:Ignore'>&middot;<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><b><span style='font-size:11.0pt;font-family:
"Calibri","sans-serif";color:#1F497D'>Goal: establish successful reference
deployments of OpenID across specific website categories to address the &#8220;chicken
and egg&#8221; resistance<o:p></o:p></span></b></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Measures
of Success:<o:p></o:p></span></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Supporting
programs and activities:<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:Symbol;color:#1F497D'><span
style='mso-list:Ignore'>&middot;<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><b><span style='font-size:11.0pt;font-family:
"Calibri","sans-serif";color:#1F497D'>Goal: improve awareness and understanding
of the benefits and use of OpenID, for RPs and end users<o:p></o:p></span></b></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Measures
of Success:<o:p></o:p></span></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Supporting
programs and activities:<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:Symbol;color:#1F497D'><span
style='mso-list:Ignore'>&middot;<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><b><span style='font-size:11.0pt;font-family:
"Calibri","sans-serif";color:#1F497D'>Goal: develop a plan for if, when, and
how OpenID could be extended into online retail applications<o:p></o:p></span></b></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Measures
of Success:<o:p></o:p></span></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Supporting
programs and activities:<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:Symbol;color:#1F497D'><span
style='mso-list:Ignore'>&middot;<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><b><span style='font-size:11.0pt;font-family:
"Calibri","sans-serif";color:#1F497D'>Goal: The OpenID brand is clearly
defined, known and considered valuable by the general public (not just
techies), and backed by an effective trademark regime. (Johannes)<o:p></o:p></span></b></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Measures
of Success: Specific results from brand surveys, examples of enforcement against
infringers of the brand and trademark<o:p></o:p></span></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Supporting
programs and activities:<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:Symbol;color:#1F497D'><span
style='mso-list:Ignore'>&middot;<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><b><span style='font-size:11.0pt;font-family:
"Calibri","sans-serif";color:#1F497D'>Goal: OIDF is organizationally and
financially sound for the long term and for the benefit of the entire global
community (Johannes)<o:p></o:p></span></b></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Measures
of Success: permanent staff, further increasing corporate support, sufficient resources
for well-planned/coordinated activities taking place world-wide.<o:p></o:p></span></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Supporting
programs and activities:<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:Symbol;color:#1F497D'><span
style='mso-list:Ignore'>&middot;<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><b><span style='font-size:11.0pt;font-family:
"Calibri","sans-serif";color:#1F497D'>Goal: OpenID-related innovation is driven
by the needs of the marketplace, not just technical coolness (Johannes)<o:p></o:p></span></b></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Measures
of Success: Substantial, active involvement in a broad range of working groups
by mainstream businesses<o:p></o:p></span></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Supporting
programs and activities:<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:Symbol;color:#1F497D'><span
style='mso-list:Ignore'>&middot;<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><b><span style='font-size:11.0pt;font-family:
"Calibri","sans-serif";color:#1F497D'>Goal: obtain broad market involvement in
OpenID including Financial, Web Commerce, Transportation, Social Sites,
Internet Providers, Telcos, and Government (Nat)<o:p></o:p></span></b></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Measures
of Success: <o:p></o:p></span></p>

<p class=MsoListParagraph style='margin-left:1.0in;text-indent:-.25in;
mso-list:l0 level2 lfo1'><![if !supportLists]><span style='font-size:11.0pt;
font-family:"Courier New";color:#1F497D'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Supporting
programs and activities:<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<div>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>Cheers,<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'><br>
Brian<o:p></o:p></span></p>

<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>==============<o:p></o:p></span></b></p>

<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>Brian Kissel<o:p></o:p></span></b></p>

<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>Cell: 503.866.4424<o:p></o:p></span></b></p>

<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>Fax: 503.296.5502<o:p></o:p></span></b></p>

</div>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<div>

<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>

<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> Brian Kissel <br>
<b>Sent:</b> Saturday, February 07, 2009 10:00 AM<br>
<b>To:</b> board-private@openid.net<br>
<br>
<b>Subject:</b> OIDF Board meeting at Facebook next Tuesday<o:p></o:p></span></p>

</div>

</div>

<p class=MsoNormal><o:p>&nbsp;</o:p></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Thanks Luke, if you could book a room for us from 9:30 to noon
that would be great.&nbsp; My guess is we&#8217;ll have 8 to 10 board members
who should be able to attend.&nbsp; I think the following have expressed
interest so far: Scott, David, Luke, Joseph, Andrew, Raj, DeWitt, Eric, Chris,
and Brian.&nbsp; Pretty sure that Tony, Mike, Nat, and Snorri can&#8217;t make
it.&nbsp; Don&#8217;t know about Gary.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Luke, do you think you could get us a room with a Polycom so we
could allow anyone who can&#8217;t make it in person to call in?<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>I&#8217;m open to topics that people would like to
discuss.&nbsp; One valuable area might be the thread that Johannes and Nat have
been moving forward w.r.t. key goals for 2009.&nbsp; Last fall Johannes pulled
together <a href="http://wiki.openid.net/Strategy">a comprehensive list</a> of
possible areas we should consider addressing that included input from
Snorri&#8217;s and Nat&#8217;s work as well as input from various board
members.&nbsp;&nbsp; We&#8217;ve recently emphasized a focus on UX and
Security, let&#8217;s try to set some specific goals and measures for success
for these two areas.&nbsp; <o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Another theme that we&#8217;ve heard from lots of prospective
RPs is better and more consistent user profile data from the major OPs (SREG,
AX, OAuth).&nbsp; Is there a role for the OIDF to help in this area, or is this
something the individual OPs need to address for themselves?&nbsp; If there is
a role for the OIDF, what is it and how do we measure our success?&nbsp; <o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>We also have a &#8220;chicken and egg&#8221; problem where a
number of content providers (media, entertainment, affinity groups) say none of
my peers or competitors have deployed OpenID yet, I&#8217;ll just wait until
someone else goes first.&nbsp; So what can the OIDF and member companies do to
get some early adopters deployed in each major category to &#8220;prime the
pump?&#8221;&nbsp; Can we get some early adopters in several categories:
newspapers, magazines, TV, radio, sports, games, personal productivity tools,
college and corporate alumni networks, photo sharing, etc.?&nbsp; If so, what
are the specific programs that the OIDF can undertake to facilitate this?&nbsp;
<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Then there&#8217;s the general challenge with mainstream
awareness about OpenID and its benefits.&nbsp; When and how do we cost
effectively inform and educate RPs and end users of the benefits?&nbsp; Seems
premature to invest too much here until we&#8217;ve addressed some of the
issues of UX and getting more early adopter RPs live, but should we have a goal
to start doing more proactive outreach in the second half of 2009 assuming we
can address the precursor issues in the first half?<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>We&#8217;ve started to make some progress in commerce
applications with Nat&#8217;s success in Japan and the discussions about TX/CX,
but there&#8217;s a lot more market research we need to do to fully understand
if, when, and how OpenID and other related open standards could/should play a
role in online commerce.&nbsp; Can we set some goals for market research into
retail applications for 2009?&nbsp; I&#8217;ve been working with Andrew, Eric,
Raj, and Nat on trying to set up a Retail Advisory Committee similar to our
Content Provider Advisory Committee to start doing some more systematic
research on the needs of retailers with respect to trust, non-repudiation, PCI
compliance, etc.&nbsp; Should we set some specific goals and measures of
success around understanding retailers&#8217; needs in 2009?<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>I think we all know that there&#8217;s a long list of things we
could do, but if we can come to a consensus on what the top 4 to 5 priorities
are for the OIDF 2009, then we can put together programs and measures of
success for those key objectives.&nbsp; <o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Looking forward to a good discussion.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<div>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>Cheers,<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'><br>
Brian<o:p></o:p></span></p>

<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>==============<o:p></o:p></span></b></p>

<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>Brian Kissel<o:p></o:p></span></b></p>

<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>Cell: 503.866.4424<o:p></o:p></span></b></p>

<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:navy'>Fax: 503.296.5502<o:p></o:p></span></b></p>

</div>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

</div>

</body>

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