Very interesting!<br><br>Having watched how discussions around OpenID have spread around Google, I've seen a lot more uptake on (1) rather than (2). In general, technologies that attract users or make life better for users tend to get people excited, whereas the second bucket (one I may be personally attracted to, as it is), tends to get a resounding "so what?" and requires a ton more advocacy and hand-holding. Interestingly, this pattern is consistent at all levels of the company, from engineers to execs alike.<br>
<br>Very few people seem to care about "solving the problem of internet identity," outside those few that are in the business of solving the problem of internet identity. <br><br>-DeWitt<br><br><div class="gmail_quote">
On Thu, May 22, 2008 at 9:45 AM, Dick Hardt <<a href="mailto:dick@sxip.com">dick@sxip.com</a>> wrote:<br><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
fellow board members:<br>
<br>
Reviewing the material that Beale gleaned from the interviews, the<br>
focus has been on what do we need to do to get adoption of OpenID<br>
today and what are the barriers to adoption. The messaging they came<br>
back with was assuming that OpenID is ready for mainstream adoption,<br>
we just need to correctly message about it.<br>
<br>
We need to decide if we are focused on:<br>
(1) getting adoption of the current technology, or<br>
(2) getting people together to solve the broader internet identity<br>
problems using the current technology as a starting point.<br>
<br>
If the first one, then we can have the following messaging:<br>
<br>
- Leadership<br>
using OpenID shows the world you are forward thinking<br>
- Efficiency<br>
using OpenID will save you money<br>
- Growth<br>
using OpenID will get you more users<br>
<br>
If the second, we can have the following messaging:<br>
<br>
- Leadership<br>
participating in the Foundation shows the world you are part of the<br>
solution for solving internet identity<br>
- Efficiency<br>
participating in the Foundation unites your efforts with others<br>
- Growth<br>
participating in the Foundation will provide you with identity<br>
solutions that allow you to grow your business<br>
<br>
NOTE: I made up these phrases on the fly to indicate the tone -- let's<br>
not spend time discussing if they are the right words!<br>
<br>
<br>
<br>
Personally, I am aligned with (2) and with the following items from<br>
the Internet Identity Workshop page [1]<br>
<br>
....<br>
<br>
User-centric identity is the ability:<br>
<br>
* To use one's identifier(s) on more then one site<br>
* To control who sees what information about you<br>
* To selectively share presence and profile information<br>
* To maintain multiple identities and personas in the contexts<br>
you wish<br>
* To aggregate attention, navigation, and purchase history from<br>
the sites and communities you frequent<br>
* To move and share your personal data, relationships, documents,<br>
and other publications as you wish<br>
<br>
[1] <a href="http://iiw.idcommons.net/index.php/Iiw2008a" target="_blank">http://iiw.idcommons.net/index.php/Iiw2008a</a><br>
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</blockquote></div><br>