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<DIV dir=ltr align=left><SPAN class=921524318-31052007><FONT face=Arial
color=#0000ff size=2>List is now created, <A
href="mailto:spreadtheword@openid.net">spreadtheword@openid.net</A>.</FONT></SPAN></DIV>
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<DIV dir=ltr align=left><SPAN class=921524318-31052007><FONT face=Arial
color=#0000ff size=2>--David</FONT></SPAN></DIV><BR>
<DIV class=OutlookMessageHeader lang=en-us dir=ltr align=left>
<HR tabIndex=-1>
<FONT face=Tahoma size=2><B>From:</B> board-bounces@openid.net
[mailto:board-bounces@openid.net] <B>On Behalf Of </B>Johannes
Ernst<BR><B>Sent:</B> Wednesday, May 30, 2007 11:34 AM<BR><B>To:</B>
board@openid.net<BR><B>Subject:</B> Re: [OpenID board] Webware 100 Press
Release<BR></FONT><BR></DIV>
<DIV></DIV>
<DIV>First, I'd strongly encourage us to move discussion of this type off the
board's plate ... I don't think that as a board, we should be operating on that
micro level. (Unless somebody nominates us for the Nobel Peace prize or
something like it ;-))</DIV>
<DIV><BR class=khtml-block-placeholder></DIV>
<DIV>How is that marketing list coming? ;-)</DIV>
<DIV><BR class=khtml-block-placeholder></DIV>
<DIV>Secondly, as a board, I do believe we should properly discuss what
objectives we have from a marketing perspective. That would include whether or
not we should have objectives of winning industry awards. If we decided that as
the foundation, we would want to accomplish that, we should set that as an
objective for the marketing group, which should decide which of those awards to
go after (resources are limited, we can't go after all) and what the tactics are
(to borrow Dick's terminology) to accomplish that. Which may or may not include
press releases, blog campaigns or whatever.</DIV>
<DIV><BR class=khtml-block-placeholder></DIV>
<DIV>Does that sound reasonable as an approach? </DIV>
<DIV><BR class=khtml-block-placeholder></DIV><BR>
<DIV>
<DIV>On May 30, 2007, at 7:48, Bill Washburn wrote:</DIV><BR
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<BLOCKQUOTE type="cite">
<DIV style="FONT-SIZE: 10pt; FONT-FAMILY: arial,helvetica,sans-serif">
<DIV style="FONT-SIZE: 10pt; FONT-FAMILY: arial,helvetica,sans-serif">Just out
of curiosity, how far-fetched is it to dream of a blogging campaign that
actually might lead to enough votes to winning the award?.... as a dark
horse? Just a thought, because obviously if that were the way it
happened a lot of attention could be garnered.<BR><BR>-bill<BR><BR>
<DIV
style="FONT-SIZE: 12pt; FONT-FAMILY: times new roman,new york,times,serif">-----
Original Message ----<BR>From: Scott Kveton <<A
href="mailto:scott@kveton.com">scott@kveton.com</A>><BR>To: <A
href="mailto:board@openid.net">board@openid.net</A><BR>Sent: Tuesday, May 29,
2007 11:51:25 PM<BR>Subject: Re: [OpenID board] Webware 100 Press
Release<BR><BR>
<DIV>> It's a good idea, David. The only question is cost. If a
sponsor/donor is<BR>> willing to pick up the cost of the release (typically
$500-$1K for domestic;<BR>> double that for international), I'm for it.
Otherwise I'd put it up on the<BR>> OpenID.net site and do the blogging
campaign.<BR><BR>JanRain just uses prweb for their releases ... I think its
$399 per<BR>release. However, I'm of the thought that a blogging
campaign would<BR>be a bit better ... :-)<BR><BR>-
Scott<BR>_______________________________________________<BR>board mailing
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<DIV style="MARGIN: 0px">Johannes Ernst</DIV>
<DIV style="MARGIN: 0px">NetMesh Inc.</DIV>
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