<HTML><BODY style="word-wrap: break-word; -khtml-nbsp-mode: space; -khtml-line-break: after-white-space; "><DIV>First, I'd strongly encourage us to move discussion of this type off the board's plate ... I don't think that as a board, we should be operating on that micro level. (Unless somebody nominates us for the Nobel Peace prize or something like it ;-))</DIV><DIV><BR class="khtml-block-placeholder"></DIV><DIV>How is that marketing list coming? ;-)</DIV><DIV><BR class="khtml-block-placeholder"></DIV><DIV>Secondly, as a board, I do believe we should properly discuss what objectives we have from a marketing perspective. That would include whether or not we should have objectives of winning industry awards. If we decided that as the foundation, we would want to accomplish that, we should set that as an objective for the marketing group, which should decide which of those awards to go after (resources are limited, we can't go after all) and what the tactics are (to borrow Dick's terminology) to accomplish that. Which may or may not include press releases, blog campaigns or whatever.</DIV><DIV><BR class="khtml-block-placeholder"></DIV><DIV>Does that sound reasonable as an approach? </DIV><DIV><BR class="khtml-block-placeholder"></DIV><BR><DIV><DIV>On May 30, 2007, at 7:48, Bill Washburn wrote:</DIV><BR class="Apple-interchange-newline"><BLOCKQUOTE type="cite"><DIV style="font-family:arial,helvetica,sans-serif;font-size:10pt"><DIV style="font-family: arial,helvetica,sans-serif; font-size: 10pt;">Just out of curiosity, how far-fetched is it to dream of a blogging campaign that actually might lead to enough votes to winning the award?.... as a dark horse? Just a thought, because obviously if that were the way it happened a lot of attention could be garnered.<BR><BR>-bill<BR><BR><DIV style="font-family: times new roman,new york,times,serif; font-size: 12pt;">----- Original Message ----<BR>From: Scott Kveton <<A href="mailto:scott@kveton.com">scott@kveton.com</A>><BR>To: <A href="mailto:board@openid.net">board@openid.net</A><BR>Sent: Tuesday, May 29, 2007 11:51:25 PM<BR>Subject: Re: [OpenID board] Webware 100 Press Release<BR><BR><DIV>> It's a good idea, David. The only question is cost. If a sponsor/donor is<BR>> willing to pick up the cost of the release (typically $500-$1K for domestic;<BR>> double that for international), I'm for it. Otherwise I'd put it up on the<BR>> OpenID.net site and do the blogging campaign.<BR><BR>JanRain just uses prweb for their releases ... I think its $399 per<BR>release. However, I'm of the thought that a blogging campaign would<BR>be a bit better ... :-)<BR><BR>- Scott<BR>_______________________________________________<BR>board mailing list<BR><A href="mailto:board@openid.net">board@openid.net</A><BR><A target="_blank" href="http://openid.net/mailman/listinfo/board">http://openid.net/mailman/listinfo/board</A><BR></DIV></DIV><BR></DIV></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">_______________________________________________</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">board mailing list</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><A href="mailto:board@openid.net">board@openid.net</A></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><A href="http://openid.net/mailman/listinfo/board">http://openid.net/mailman/listinfo/board</A></DIV> </BLOCKQUOTE></DIV><BR><DIV> <SPAN class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><SPAN class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Johannes Ernst</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">NetMesh Inc.</DIV><DIV><BR class="khtml-block-placeholder"></DIV><BR class="Apple-interchange-newline"></SPAN><SPAN></SPAN><SPAN></SPAN><SPAN><IMG src="cid:9173E289-5D6D-4850-B823-FDF7D115EF12@local"></SPAN><SPAN><IMG src="cid:5CC41088-A082-4AA9-8169-EFD940AF9ADA@aviatis.com"></SPAN><SPAN class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><SPAN class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "> <A href="http://netmesh.info/jernst">http://netmesh.info/jernst</A><BR class="Apple-interchange-newline"></SPAN></SPAN> </SPAN></DIV><BR></BODY></HTML>