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<div class=Section1>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>+1. Sounds like we just need to get the
marketing group spun up…<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>=Drummond <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
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face="Times New Roman"><span style='font-size:12.0pt'>
<hr size=2 width="100%" align=center tabindex=-1>
</span></font></div>
<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>
board-bounces@openid.net [mailto:board-bounces@openid.net] <b><span
style='font-weight:bold'>On Behalf Of </span></b>Johannes Ernst<br>
<b><span style='font-weight:bold'>Sent:</span></b> Wednesday, May 30, 2007
11:34 AM<br>
<b><span style='font-weight:bold'>To:</span></b> board@openid.net<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [OpenID board]
Webware 100 Press Release</span></font><o:p></o:p></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>First, I'd strongly encourage us to move discussion of this type off
the board's plate ... I don't think that as a board, we should be operating on
that micro level. (Unless somebody nominates us for the Nobel Peace prize or
something like it ;-))<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>How is that marketing list coming? ;-)<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Secondly, as a board, I do believe we should properly discuss what
objectives we have from a marketing perspective. That would include whether or
not we should have objectives of winning industry awards. If we decided that as
the foundation, we would want to accomplish that, we should set that as an
objective for the marketing group, which should decide which of those awards to
go after (resources are limited, we can't go after all) and what the tactics
are (to borrow Dick's terminology) to accomplish that. Which may or may not
include press releases, blog campaigns or whatever.<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Does that sound reasonable as an approach?<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>On May 30, 2007, at 7:48, Bill Washburn wrote:<o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><br>
<br>
<o:p></o:p></span></font></p>
<div>
<div>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'>Just out of curiosity, how
far-fetched is it to dream of a blogging campaign that actually might lead to
enough votes to winning the award?.... as a dark horse? Just a thought, because
obviously if that were the way it happened a lot of attention could be garnered.<br>
<br>
-bill<o:p></o:p></span></font></p>
<div>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>----- Original Message
----<br>
From: Scott Kveton <<a href="mailto:scott@kveton.com">scott@kveton.com</a>><br>
To: <a href="mailto:board@openid.net">board@openid.net</a><br>
Sent: Tuesday, May 29, 2007 11:51:25 PM<br>
Subject: Re: [OpenID board] Webware 100 Press Release<o:p></o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>> It's a good idea, David. The only question is cost. If a
sponsor/donor is<br>
> willing to pick up the cost of the release (typically $500-$1K for
domestic;<br>
> double that for international), I'm for it. Otherwise I'd put it up on the<br>
> OpenID.net site and do the blogging campaign.<br>
<br>
JanRain just uses prweb for their releases ... I think its $399 per<br>
release.However, I'm of the thought that a blogging campaign would<br>
be a bit better ... :-)<br>
<br>
- Scott<br>
_______________________________________________<br>
board mailing list<br>
<a href="mailto:board@openid.net">board@openid.net</a><br>
<a href="http://openid.net/mailman/listinfo/board" target="_blank">http://openid.net/mailman/listinfo/board</a><o:p></o:p></span></font></p>
</div>
</div>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
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<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>_______________________________________________<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>board mailing list<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><a href="mailto:board@openid.net">board@openid.net</a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><a href="http://openid.net/mailman/listinfo/board">http://openid.net/mailman/listinfo/board</a><o:p></o:p></span></font></p>
</div>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div><span style='border-spacing: 0px 0px;text-align:auto;-khtml-text-decorations-in-effect: none;
-apple-text-size-adjust: auto;orphans: 2;widows: 2;word-spacing:0px'><span
style='border-spacing: 0px 0px;text-align:auto;-khtml-text-decorations-in-effect: none;
-apple-text-size-adjust: auto;orphans: 2;widows: 2;word-spacing:0px'>
<div>
<p class=MsoNormal><font size=1 color=black face=Helvetica><span
style='font-size:6.0pt;font-family:Helvetica;color:black'>Johannes Ernst<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=1 color=black face=Helvetica><span
style='font-size:6.0pt;font-family:Helvetica;color:black'>NetMesh Inc.<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=1 color=black face=Helvetica><span
style='font-size:6.0pt;font-family:Helvetica;color:black'><o:p> </o:p></span></font></p>
</div>
<p class=MsoNormal><font size=1 color=black face=Helvetica><span
style='font-size:6.0pt;font-family:Helvetica;color:black'><br>
</span><img border=0 width=16 height=16 id="_x0000_i1025"
src="cid:image001.gif@01C7A30C.EA9E5AD0"><img border=0 width=36 height=14
id="_x0000_i1026" src="cid:image002.gif@01C7A30C.EA9E5AD0"><span
class=apple-style-span><span style='border-spacing: 0px 0px;text-align:auto;
-khtml-text-decorations-in-effect: none;-apple-text-size-adjust: auto;
orphans: 2;widows: 2;word-spacing:0px'><a href="http://netmesh.info/jernst"><span
style='border-spacing: 0px 0px;text-align:auto;-khtml-text-decorations-in-effect: none;
-apple-text-size-adjust: auto;orphans: 2;widows: 2;word-spacing:0px'>http://netmesh.info/jernst</a></span><br>
<br>
</span></font><o:p></o:p></p>
</div>
</span></span></span>
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