[OpenID board] OpenID Update: Orientation Briefing Feedback

Fri Jan 15 12:09:39 UTC 2010

I tend to agree with Chris that the Marketing committee (which I'm  
interested in joining, by the way) might be better suited as an  
"Adoption" committee or if we want to put even more emphasis on OpenID  
as a product then perhaps something more focused like "Product  
Marketing Committee" is a good route.

The resulting new focus would allow the committee to work on the  
immediate critical needs of productization of OpenID from the  
standpoint of the RPs and OPs with the follow-on and integrated step  
of more clearly demonstrating the value of OID (the marketing piece).

In regards to an RP specific name on the EC, it seems to me that one  
of the top priorities of the Foundation is to drive adoption - in  
other words, that job description (of doing things in the name of RPs/ 
OPs should be in everything the Foundation does and would not  
necessarily need to be (however honorary it may or may not be) it's  
own separate committee or EC liaison seat.

Jonathan

On Jan 15, 2010, at 4:34 AM, David Recordon wrote:

> I think better when analyzing proposals.  So put together http://wiki.openid.net/2010-Planning 
>  which lists the officer roles we need to fill and a stab at the  
> various Committees and chairs (based off of this thread Don's deck).
>
> It's a wiki, please be editing!
>
> --David
>
> On Thu, Jan 14, 2010 at 10:30 PM, Chris Messina <chris.messina at gmail.com 
> > wrote:
> It would seem that renaming Marketing to Adoption might be a prudent  
> move, if it also brings with it certain criteria for success and  
> metrics to help gauge progress.
>
> I think that the "Marketing" committee was ill-defined and had weak  
> support — especially from a branding perspective where there is  
> still no agreement on how important OpenID is a consumer brand.
>
> As such, I can see how the first priority should be Adoption, which  
> could include pushing for the test suite and improving the  
> libraries, which would be followed by a more rigorous marketing  
> approach.
>
> Otherwise, I agree with focusing on committees, but I also think  
> that we need to come up with a better approach to encourage progress  
> within the committees, and for them to report their progress on the  
> openid.net website and lists. I think we've done a poor job  
> communicating with the outside world what is going on with OpenID —  
> and participation on these lists alone does not suffice.
>
> Chris
>
> On Thu, Jan 14, 2010 at 8:55 PM, David Recordon  
> <recordond at gmail.com> wrote:
> Yes, which is why one of our Committees must be directly focused on
> making RPs successful.  We need to disband our current Marketing
> Committee – it hasn't done anything – and create appropriate
> Committees with clear goals and leaders.
>
> --David
>
> On Thu, Jan 14, 2010 at 8:50 PM, Allen Tom <atom at yahoo-inc.com> wrote:
> > Given that adoption depends on RPs actually adopting OpenID, I  
> think it’s
> > important that we visibly demonstrate to the community that RPs  
> (or at least
> > potential RPs) have a voice.
> >
> > Allen
> >
> >
> > On 1/14/10 7:23 PM, "David Recordon" <recordond at gmail.com> wrote:
> >
> > 2010 is the year where we must work on developing OpenID as a  
> product beyond
> > just a technology.  That said, I don't think that extending the  
> Executive
> > Committee with another appointed liaison role is the correct  
> approach.
> >
> > This year we must also push work out from the Board into  
> Committees.  This
> > both broadens the pool of people who can directly become involved  
> and forces
> > us as an organization to increase the value for non-sustaining  
> members.
> >
> > I believe that the Executive Committee should be chartered to  
> either:
> > 1) remain small (no more than five) and perform the execution work  
> not done
> > in the Committees themselves, or
> > 2) be made up of the Officers (president, vice president, secretary,
> > and treasurer) and the chair of each Committee to focus on tackling
> > execution issues across the organization as a whole.
> >
> > I am supportive of being more formulaic to the organizations  
> leadership
> > structure.
> >
> > --David
> >
> > On Thu, Jan 14, 2010 at 6:17 PM, Brian Kissel  
> <bkissel at janrain.com> wrote:
> >
> > Well, I guess I didn’t wait ;-)  As I said on the call yesterday,  
> I think
> > Daniel’s idea is a good one.  We added the technical and  
> international
> > liaison roles to ensure we had sufficient breadth of perspective  
> at the
> > executive committee working level, and I think it served us well  
> in 2009.
> > Given that we really want to continue to drive adoption and usage  
> in 2010,
> > having a representative on the EC that brings the “voice of the  
> customer” is
> > a good thing.  We have some new board members that bring that  
> viewpoint and
> > it would be great to make the most of this in the coming year.
> >
> >
> >
> > Cheers,
> >
> > Brian
> > ___________
> >
> > Brian Kissel <http://www.linkedin.com/pub/0/10/254>
> > CEO - JanRain, Inc.
> > bkissel at janrain.com
> > Mobile: 503.342.2668 | Fax: 503.296.5502
> >
> >
> >
> > From: openid-board-bounces at lists.openid.net
> > [mailto:openid-board-bounces at lists.openid.net] On Behalf Of Brian  
> Kissel
> > Sent: Thursday, January 14, 2010 6:06 PM
> >
> > To: openid-board at lists.openid.net
> > Subject: Re: [OpenID board] OpenID Update: Orientation Briefing  
> Feedback
> >
> >
> > Thanks Don, I’ll wait a bit to see how others respond before  
> putting in my
> > +1
> >
> >
> > Cheers,
> >
> > Brian
> > ___________
> >
> > Brian Kissel <http://www.linkedin.com/pub/0/10/254>
> > CEO - JanRain, Inc.
> > bkissel at janrain.com
> > Mobile: 503.342.2668 | Fax: 503.296.5502
> >
> > Increase registrations, engage users, and grow your brand with  
> RPX.  Learn
> > more at www.rpxnow.com <http://www.rpxnow.com/>
> >
> >
> > From: openid-board-bounces at lists.openid.net
> > [mailto:openid-board-bounces at lists.openid.net] On Behalf Of Don  
> Thibeau
> > (OIDF ED)
> > Sent: Thursday, January 14, 2010 5:58 PM
> > To: openid-board at lists.openid.net
> > Cc: 'Daniel Jacobson'
> > Subject: [OpenID board] OpenID Update: Orientation Briefing Feedback
> >
> > OIDF Board Members
> > Yesterday the new members of the OpenID Board of Directors  
> received an
> > orientation briefing on many of the plans and priorities we will  
> discuss on
> > our first meeting Jan 20th. While not an official meeting, the  
> agenda
> > previewed some of key issues the new board will consider as well  
> as info for
> > our budget development and committee process for 2010.  The  
> relevant content
> > from the orientation briefing will be updated and included as part  
> of the
> > background material for the teleconference on the 20th.
> >
> > For your information:
> > One of the suggestions that came out of that discussion was a  
> suggestion
> > from Daniel Jacobson that the views of relying parties can be best
> > represented by the addition of a liaison on the executive  
> committee.  It was
> > suggested that this new role be similar to that of the  
> international and
> > technical community liaison positions. These “non officer”  
> positions are
> > part of the executive committee by virtue of board convention  
> established
> > last year rather than OIDF by laws.
> >
> > Board Action Item:
> > Please let me know if you are unable to make the teleconference on  
> the 20th
> > and, if desired, to whom you designate as your proxy.
> >
> > Don Thibeau
> > don at OIDF.org
> > Executive Director
> > The OpenID Foundation
> > http://openid.net
> >
> >
> > _______________________________________________
> > board mailing list
> > board at lists.openid.net
> > http://lists.openid.net/mailman/listinfo/openid-board
> >
> >
> >
> > ________________________________
> > _______________________________________________
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> > board at lists.openid.net
> > http://lists.openid.net/mailman/listinfo/openid-board
> >
> > _______________________________________________
> > board mailing list
> > board at lists.openid.net
> > http://lists.openid.net/mailman/listinfo/openid-board
> >
> >
> _______________________________________________
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> board at lists.openid.net
> http://lists.openid.net/mailman/listinfo/openid-board
>
>
>
> -- 
> Chris Messina
> Open Web Advocate, Google
>
> Personal: http://factoryjoe.com
> Follow me on Twitter: http://twitter.com/chrismessina
>
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