[OpenID board] Fwd: [board-private] OIDF BOD update

[Brian Kissel]

Great input Johannes, look forward to feedback from others.  It would be great if we had a list of 2009 key goals and related OIDF initiatives that we could put on our website and ensure that all the OIDF board members, committee chairs, and WG chairs could speak about with the same message.

Cheers,

Brian
==============
Brian Kissel
Cell: 503.866.4424
Fax: 503.296.5502


-----Original Message-----
From: board-bounces at openid.net [mailto:board-bounces at openid.net] On Behalf Of Johannes Ernst
Sent: Tuesday, January 20, 2009 12:16 PM
To: board at openid.net
Subject: Re: [OpenID board] Fwd: [board-private] OIDF BOD update


On Jan 20, 2009, at 10:25, Brian Kissel wrote:
> Johannes, do you want to take a stab at 5 key goals for 2009 - agreed,
> overall goals, not just marcom.  Would be great if we could focus on
> them.  Scott, Chris, David, and I were on a call yesterday with RWW
> and if we had those 5 key points, we could have hammered them home.
> We need to make sure that they are aggressive yet achievable, as I'm
> sure we'll be measured by our progress relative to them come 2010 ;-)

Well, if it was up to me the list would be something like this:

1. OIDF is organizationally and financially sound for the long term and for the benefit of the entire global community.
Evidence: permanent staff, further increasing corporate support, well- planned/coordinated activities are taking place world-wide.

2. The OpenID brand is clearly defined, known and considered valuable by the general public (not just techies), and backed by an effective trademark regime.
Evidence: corresponding results of a brand survey

3. The user experience issue has been solved in theory and practice.
Evidence: User experience is virtually identical at all sites supporting OpenID; no major gripes by actual/would-be adopters.

4. OpenID is broadly used.
Evidence: Transaction volume is commensurate with the deployed identities.

5. OpenID-related innovation is driven by the needs of the marketplace, not just technical coolness
Evidence: Substantial, active involvement in a broad range of working groups by mainstream businesses


Obviously, if one breaks those down, there are many activities that need to happen on the way to be able to reach those objectives. I don't want to downplay them -- many of them are not easy -- but it may help to first figure out what the objectives are and then to discuss how to get there, instead of the other way around.




Johannes Ernst
NetMesh Inc.



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