[Marketing] Some bullet points on OpenID and OpenID Foundation

[Dick Hardt]

Hi Neil

Agree with your comment about new services driving adoption.

wrt. your other questions: this list is for positioning and promoting  
OpenID.

-- Dick

On 30-Jan-08, at 6:21 AM, Neil McEvoy wrote:

>
> Agreed, I do think it's all about what new services these developments
> will enable, this will drive adoption more so than the explanatory
> concepts, and I'm a little unclear on a few related points,  
> particularly
> with regards to the recent integrations such as with XDI.
>
> For example I'm mainly interested in becoming some form of service
> provider, so should I be looking at setting up an openid sso  
> provider or
> an i-broker, or are they the same thing now? A few of the i-names  
> sites
> talk about services in the pipeline like i-mail and i-share, but  
> I've seen
> no new news on them for a while.
>
> Are these programs now co-ordinated through here or am I in the  
> completely
> wrong place, is this just for promoting end-user adoption of openid?
>
> Many thanks, Neil.
>
>
>> I think positioning around the problem space OpenID is solving is
>> better then what OpenID does today.
>>
>> It leaves the door open to provide related solutions and does not
>> lock OpenID into being only about portable identifiers. For example.
>> many people have commented to me that Attribute Exchange is more
>> important to them then SSO -- and Attribute Exchange has nothing to
>> do with portable identifiers.
>>
>> -- Dick
>>
>> On 29-Jan-08, at 9:39 AM, Bill Washburn wrote:
>>
>>> While I agree that the mass of individuals won't understand
>>> instantly 'portable identifier' or 'portable identifiers, it does
>>> have the virtue of being plain language that does have an easy
>>> understandability.  I think that the press will get it pretty
>>> quickly and in writing about it they can add to the understanding
>>> of portability and identifier rather naturally.
>>>
>>> my 2 cents...
>>>
>>>
>>>
>>> ----- Original Message ----
>>> From: Johannes Ernst <jernst+openid.net at netmesh.us>
>>> To: OpenID marketing <marketing at openid.net>
>>> Sent: Tuesday, January 29, 2008 8:32:10 AM
>>> Subject: Re: [Marketing] Some bullet points on OpenID and OpenID
>>> Foundation
>>>
>>> But only techies understand what "portable" is and what an  
>>> identifier
>>> is.
>>> With >>100 million of OpenIDs in the market we need to get out of
>>> techie speak.
>>>
>>> On Jan 29, 2008, at 0:37, Drummond Reed wrote:
>>>
>>>> +1. Again, the best phrase I've seen for this is Bill's "portable
>>>> identifiers".
>>>>
>>>>> -----Original Message-----
>>>>> From: marketing-bounces at openid.net [mailto:marketing-
>>> bounces at openid.net
>>>>> ]
>>>>> On Behalf Of Johannes Ernst
>>>>> Sent: Monday, January 28, 2008 8:53 PM
>>>>> To: OpenID marketing
>>>>> Subject: Re: [Marketing] Some bullet points on OpenID and OpenID
>>>>> Foundation
>>>>>
>>>>> What about "empowers people to bring their own identity,  
>>>>> instead of
>>>>> having to sign up for yet another at each site."
>>>>>
>>>>>
>>>>> On Jan 28, 2008, at 15:38, Dick Hardt wrote:
>>>>>
>>>>>>
>>>>>> On 28-Jan-08, at 1:17 PM, Johannes Ernst wrote:
>>>>>>
>>>>>>> My suggestions:
>>>>>>> - let's define ourselves in positive terms, not by what we are
>>>>>>> not. And who knows, perhaps we will, next quarter?
>>>>>>
>>>>>> my comments in brackets were background information to clarify
>>> what
>>>>>> we were stating, not to be part of the message
>>>>>>
>>>>>>> - I like Bill's analogy:
>>>>>>>
>>>>>>>> ... OpenID is a building block upon which end users can/will
>>> begin
>>>>>>>> to establish their independence on the web in much the same way
>>>>>>>> that ISPs gave individuals actual email independence from the
>>> old
>>>>>>>> walled gardens of that bygone era of Prodigy, Compuserve, and
>>> the
>>>>>>>> pre-Internet versions of AOL and MSN.
>>>>>>
>>>>>> An analogy is way to move a message. Let's agree on the message
>>>>>> first! :-)
>>>>>>
>>>>>>>
>>>>>>> And I know everybody will hate me for saying this, but:
>>>>>>>
>>>>>>>> +OpenID is a set of specifications to solve user internet
>>> identity
>>>>>>>> problems
>>>>>>>
>>>>>>>
>>>>>>> is not going to be comprehensible to many people. What exactly
>>> are
>>>>>>> "user internet identity problems"?
>>>>>>
>>>>>>
>>>>>> This is a messaging platform, not the message. Do we agree  
>>>>>> that we
>>>>>> want to move this message? Do you have a suggestion on a
>>> concise way
>>>>>> of describing the problem?
>>>>>>
>>>>>> -- Dick
>>>>>>
>>>>>>
>>>>>> _______________________________________________
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>>>>>> http://openid.net/mailman/listinfo/marketing
>>>>>
>>>>> _______________________________________________
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>>>>> http://openid.net/mailman/listinfo/marketing
>>>>
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>>>> http://openid.net/mailman/listinfo/marketing
>>>
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>>
>> _______________________________________________
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>>
>
>
> -- 
> Neil McEvoy
> CEO
> Xpert People - Ebay for People
> http://xpert-people.net
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