[Marketing] Some bullet points on OpenID and OpenID Foundation

[Neil McEvoy]

Agreed, I do think it's all about what new services these developments
will enable, this will drive adoption more so than the explanatory
concepts, and I'm a little unclear on a few related points, particularly
with regards to the recent integrations such as with XDI.

For example I'm mainly interested in becoming some form of service
provider, so should I be looking at setting up an openid sso provider or
an i-broker, or are they the same thing now? A few of the i-names sites
talk about services in the pipeline like i-mail and i-share, but I've seen
no new news on them for a while.

Are these programs now co-ordinated through here or am I in the completely
wrong place, is this just for promoting end-user adoption of openid?

Many thanks, Neil.


> I think positioning around the problem space OpenID is solving is
> better then what OpenID does today.
>
> It leaves the door open to provide related solutions and does not
> lock OpenID into being only about portable identifiers. For example.
> many people have commented to me that Attribute Exchange is more
> important to them then SSO -- and Attribute Exchange has nothing to
> do with portable identifiers.
>
> -- Dick
>
> On 29-Jan-08, at 9:39 AM, Bill Washburn wrote:
>
>> While I agree that the mass of individuals won't understand
>> instantly 'portable identifier' or 'portable identifiers, it does
>> have the virtue of being plain language that does have an easy
>> understandability.  I think that the press will get it pretty
>> quickly and in writing about it they can add to the understanding
>> of portability and identifier rather naturally.
>>
>> my 2 cents...
>>
>>
>>
>> ----- Original Message ----
>> From: Johannes Ernst <jernst+openid.net at netmesh.us>
>> To: OpenID marketing <marketing at openid.net>
>> Sent: Tuesday, January 29, 2008 8:32:10 AM
>> Subject: Re: [Marketing] Some bullet points on OpenID and OpenID
>> Foundation
>>
>> But only techies understand what "portable" is and what an identifier
>> is.
>> With >>100 million of OpenIDs in the market we need to get out of
>> techie speak.
>>
>> On Jan 29, 2008, at 0:37, Drummond Reed wrote:
>>
>> > +1. Again, the best phrase I've seen for this is Bill's "portable
>> > identifiers".
>> >
>> >> -----Original Message-----
>> >> From: marketing-bounces at openid.net [mailto:marketing-
>> bounces at openid.net
>> >> ]
>> >> On Behalf Of Johannes Ernst
>> >> Sent: Monday, January 28, 2008 8:53 PM
>> >> To: OpenID marketing
>> >> Subject: Re: [Marketing] Some bullet points on OpenID and OpenID
>> >> Foundation
>> >>
>> >> What about "empowers people to bring their own identity, instead of
>> >> having to sign up for yet another at each site."
>> >>
>> >>
>> >> On Jan 28, 2008, at 15:38, Dick Hardt wrote:
>> >>
>> >>>
>> >>> On 28-Jan-08, at 1:17 PM, Johannes Ernst wrote:
>> >>>
>> >>>> My suggestions:
>> >>>> - let's define ourselves in positive terms, not by what we are
>> >>>> not. And who knows, perhaps we will, next quarter?
>> >>>
>> >>> my comments in brackets were background information to clarify
>> what
>> >>> we were stating, not to be part of the message
>> >>>
>> >>>> - I like Bill's analogy:
>> >>>>
>> >>>>> ... OpenID is a building block upon which end users can/will
>> begin
>> >>>>> to establish their independence on the web in much the same way
>> >>>>> that ISPs gave individuals actual email independence from the
>> old
>> >>>>> walled gardens of that bygone era of Prodigy, Compuserve, and
>> the
>> >>>>> pre-Internet versions of AOL and MSN.
>> >>>
>> >>> An analogy is way to move a message. Let's agree on the message
>> >>> first! :-)
>> >>>
>> >>>>
>> >>>> And I know everybody will hate me for saying this, but:
>> >>>>
>> >>>>> +OpenID is a set of specifications to solve user internet
>> identity
>> >>>>> problems
>> >>>>
>> >>>>
>> >>>> is not going to be comprehensible to many people. What exactly
>> are
>> >>>> "user internet identity problems"?
>> >>>
>> >>>
>> >>> This is a messaging platform, not the message. Do we agree that we
>> >>> want to move this message? Do you have a suggestion on a
>> concise way
>> >>> of describing the problem?
>> >>>
>> >>> -- Dick
>> >>>
>> >>>
>> >>> _______________________________________________
>> >>> marketing mailing list
>> >>> marketing at openid.net
>> >>> http://openid.net/mailman/listinfo/marketing
>> >>
>> >> _______________________________________________
>> >> marketing mailing list
>> >> marketing at openid.net
>> >> http://openid.net/mailman/listinfo/marketing
>> >
>> > _______________________________________________
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>> > marketing at openid.net
>> > http://openid.net/mailman/listinfo/marketing
>>
>> _______________________________________________
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>> http://openid.net/mailman/listinfo/marketing
>>
>> _______________________________________________
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>
> _______________________________________________
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>


-- 
Neil McEvoy
CEO
Xpert People - Ebay for People
http://xpert-people.net