[Marketing] Some bullet points on OpenID and OpenID Foundation

[Johannes Ernst]

But only techies understand what "portable" is and what an identifier  
is.
With >>100 million of OpenIDs in the market we need to get out of  
techie speak.

On Jan 29, 2008, at 0:37, Drummond Reed wrote:

> +1. Again, the best phrase I've seen for this is Bill's "portable
> identifiers".
>
>> -----Original Message-----
>> From: marketing-bounces at openid.net [mailto:marketing-bounces at openid.net 
>> ]
>> On Behalf Of Johannes Ernst
>> Sent: Monday, January 28, 2008 8:53 PM
>> To: OpenID marketing
>> Subject: Re: [Marketing] Some bullet points on OpenID and OpenID
>> Foundation
>>
>> What about "empowers people to bring their own identity, instead of
>> having to sign up for yet another at each site."
>>
>>
>> On Jan 28, 2008, at 15:38, Dick Hardt wrote:
>>
>>>
>>> On 28-Jan-08, at 1:17 PM, Johannes Ernst wrote:
>>>
>>>> My suggestions:
>>>> - let's define ourselves in positive terms, not by what we are
>>>> not. And who knows, perhaps we will, next quarter?
>>>
>>> my comments in brackets were background information to clarify what
>>> we were stating, not to be part of the message
>>>
>>>> - I like Bill's analogy:
>>>>
>>>>> ... OpenID is a building block upon which end users can/will begin
>>>>> to establish their independence on the web in much the same way
>>>>> that ISPs gave individuals actual email independence from the old
>>>>> walled gardens of that bygone era of Prodigy, Compuserve, and the
>>>>> pre-Internet versions of AOL and MSN.
>>>
>>> An analogy is way to move a message. Let's agree on the message
>>> first! :-)
>>>
>>>>
>>>> And I know everybody will hate me for saying this, but:
>>>>
>>>>> +OpenID is a set of specifications to solve user internet identity
>>>>> problems
>>>>
>>>>
>>>> is not going to be comprehensible to many people. What exactly are
>>>> "user internet identity problems"?
>>>
>>>
>>> This is a messaging platform, not the message. Do we agree that we
>>> want to move this message? Do you have a suggestion on a concise way
>>> of describing the problem?
>>>
>>> -- Dick
>>>
>>>
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>>> marketing at openid.net
>>> http://openid.net/mailman/listinfo/marketing
>>
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>
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