[Marketing] OpenID market segmentation

[Snorri]

Of course I wanted to mean Market”ing” Segmentation

 

But like the Market, it is very important to know to whom we speaking!

 

-Snorri

 

De : marketing-bounces at openid.net [mailto:marketing-bounces at openid.net] De
la part de Snorri
Envoyé : mardi 5 août 2008 08:34
À : 'OpenID marketing'
Objet : Re: [Marketing] OpenID market segmentation

 

This list sounds great!

+1

 

I think a market segmentation (texts) is also important on the website:

http://wiki.openid2009.org/index.php?title=Internet 

 

-Snorri

 

De : marketing-bounces at openid.net [mailto:marketing-bounces at openid.net] De
la part de Brian Kissel
Envoyé : mardi 5 août 2008 02:04
À : OpenID marketing
Objet : Re: [Marketing] OpenID market segmentation

 

While not suggesting more “official” segmentations, to address adoption and
the sequencing of OIDF outreach, our thoughts are that it may evolve as
follows:

 

·         User generated content (blogs, wikis, discussion groups, etc.) -
today

·         Media content sites (newspapers, magazines, broadcast and cable
TV, radio, sports, etc.)

·         Affinity group sites (boy scouts, little league, corp and academic
alumni associations)

·         Light duty partner federation (non-commerce)

·         Low dollar value commerce

·         More sensitive categories (banking, high value commerce,
healthcare, govt related personal information)

 

 

Cheers,

 

Brian

==============

Brian Kissel

Cell: 503.866.4424

Fax: 503.296.5502

 

 

-----Original Message-----
From: marketing-bounces at openid.net [mailto:marketing-bounces at openid.net] On
Behalf Of Dick Hardt
Sent: Monday, August 04, 2008 4:49 PM
To: OpenID marketing
Subject: Re: [Marketing] OpenID market segmentation

 

The only segmentation we have thought of so far is:

        OPs

        RP business

        RP technical

        Users

 

I think any more then that is premature at this point in time.

 

-- Dick

 

On 4-Aug-08, at 4:34 PM, Johannes Ernst wrote:

 

> Within the marketing committee, has there been any agreement (or at

> least discussion) on market segments and customer segments for

> OpenID adoption, and in which sequence they are most likely going to

> adopt OpenID?

> 

> We know that it is "OPs are first, RPs second" because that's what

> we're seeing in the market.

> 

> But what about industries, geographies, business scenarios,

> demographics, ... or whatever other ways of slicing and dicing the

> market may be useful here?

> 

> Thanks.

> 

> 

> 

> Johannes.

> 

> 

> 

> Johannes Ernst

> NetMesh Inc.

> 

> 

> <openid-relying-party-anonymous.gif> <lid.gif> http://netmesh.info/jernst

> 

> _______________________________________________

> marketing mailing list

> marketing at openid.net

> http://openid.net/mailman/listinfo/marketing

 

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