[Marketing] OpenID market segmentation

[Brian Kissel]

While not suggesting more "official" segmentations, to address adoption and the sequencing of OIDF outreach, our thoughts are that it may evolve as follows:



*         User generated content (blogs, wikis, discussion groups, etc.) - today

*         Media content sites (newspapers, magazines, broadcast and cable TV, radio, sports, etc.)

*         Affinity group sites (boy scouts, little league, corp and academic alumni associations)

*         Light duty partner federation (non-commerce)

*         Low dollar value commerce

*         More sensitive categories (banking, high value commerce, healthcare, govt related personal information)





Cheers,



Brian

==============

Brian Kissel

Cell: 503.866.4424

Fax: 503.296.5502





-----Original Message-----
From: marketing-bounces at openid.net [mailto:marketing-bounces at openid.net] On Behalf Of Dick Hardt
Sent: Monday, August 04, 2008 4:49 PM
To: OpenID marketing
Subject: Re: [Marketing] OpenID market segmentation



The only segmentation we have thought of so far is:

        OPs

        RP business

        RP technical

        Users



I think any more then that is premature at this point in time.



-- Dick



On 4-Aug-08, at 4:34 PM, Johannes Ernst wrote:



> Within the marketing committee, has there been any agreement (or at

> least discussion) on market segments and customer segments for

> OpenID adoption, and in which sequence they are most likely going to

> adopt OpenID?

>

> We know that it is "OPs are first, RPs second" because that's what

> we're seeing in the market.

>

> But what about industries, geographies, business scenarios,

> demographics, ... or whatever other ways of slicing and dicing the

> market may be useful here?

>

> Thanks.

>

>

>

> Johannes.

>

>

>

> Johannes Ernst

> NetMesh Inc.

>

>

> <openid-relying-party-anonymous.gif> <lid.gif> http://netmesh.info/jernst

>

> _______________________________________________

> marketing mailing list

> marketing at openid.net

> http://openid.net/mailman/listinfo/marketing



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