[Marketing] OpenID market segmentation

Johannes Ernst jernst+openid.net at netmesh.us
Mon Aug 4 23:34:55 UTC 2008


Within the marketing committee, has there been any agreement (or at  
least discussion) on market segments and customer segments for OpenID  
adoption, and in which sequence they are most likely going to adopt  
OpenID?

We know that it is "OPs are first, RPs second" because that's what  
we're seeing in the market.

But what about industries, geographies, business scenarios,  
demographics, ... or whatever other ways of slicing and dicing the  
market may be useful here?

Thanks.



Johannes.



Johannes Ernst
NetMesh Inc.


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