[Marketing] Revamping the Website

Recordon, David drecordon at verisign.com
Thu Jul 26 06:18:45 UTC 2007


Any thoughts...anyone?

--David

-----Original Message-----
From: marketing-bounces at openid.net [mailto:marketing-bounces at openid.net]
On Behalf Of Recordon, David
Sent: Tuesday, July 10, 2007 2:01 PM
To: OpenID marketing
Subject: Re: [Marketing] Revamping the Website

Hi Genevieve,
Thanks for posting that!  I had one of our designers take a look and
here is his feedback (though don't worry about what he says on
"messaging" since we'll tackle that as a separate project).

I think we'll also want to think about the content we'd want to put in
the side bar especially since the orange blocks draw your eye there
quite a bit.

Thanks,
--David

> It looks pretty good.  The primary thing to keep working on is the
> messaging.  I can see the writer struggling to get the text out of
> the "developer" mindset and into the "user" mindset and that's a
> great improvement over the existing site text.
>
> Things to look out for:
> The primary navigation to the right of the OpenID logo is simple
> and inviting.  From my experience working on sites with similar
> navigation, the space can become an issue.  You don't want to have
> to expand the category names.  To save time and avoid headaches,
> I'd suggest securing buy-in from all stakeholders before moving
> forward with it.
>
> The secondary navigation bar under the title (FAQ, FOUNDATION etc.)
> is a little ...unexpected.  It works well in this case since the
> subjects are so tightly coupled with the title, but it may not be an
> ideal solution for some of the more complex pages I've seen on the
> site.  
>
> The right hand side:
> The orange boxes on the right hand side are nice and clean.  The
> titles don't resonate with me though- maybe since it's just a
> mock-up.  
>
> I'm guessing if I clicked on ARCHIVES, it would take me to the
> DEVELOPERS or DISCUSS sections, since this page is static.  Also,
> I'm not sure what META means in this context.
>
> Visual:
> Visually, the layout is good.  I'd suggest dropping down the search
> to line up with the secondary nav so it doesn't compete with the
> title.  Also, the orange boxes on the right have a little too much
> padding for my taste, making the site look a little too youthful,
> but that's just personal taste.  
>
> I can see what you are saying about the Halloween thing, but it
> doesn't bother me because the orange is so warm and the grey is
> light enough.  I'd suggest experimenting with alternative color
> schemes (triads usually look good) if they decide not to go with this
one.
>
> http://wellstyled.com/tools/colorscheme2/index-en.html
>
> Overall it looks inviting, clean and simple, very two dot oh.


-----Original Message-----
From: marketing-bounces at openid.net [mailto:marketing-bounces at openid.net]
On Behalf Of Genevieve Pankey
Sent: Monday, July 09, 2007 3:49 PM
To: OpenID marketing
Subject: Re: [Marketing] Revamping the Website

Hi Everyone,

I'm the graphic designer for Vidoop that worked on a possible template
for openid2.info. I attached a screenshot of the design I created and
sent to David about a month or so ago. I just tried to create a basic
template design, keeping in mind something like microformats.org. As
David mentioned, you could consider this design as a starting point for
a discussion on a new design, and feedback is welcomed.

Genevieve Pankey
Vidoop


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