[Marketing] Revamping the Website

Mon Jul 9 22:49:25 UTC 2007

Hi Everyone,

I'm the graphic designer for Vidoop that worked on a possible  
template for openid2.info. I attached a screenshot of the design I  
created and sent to David about a month or so ago. I just tried to  
create a basic template design, keeping in mind something like  
microformats.org. As David mentioned, you could consider this design  
as a starting point for a discussion on a new design, and feedback is  
welcomed.

Genevieve Pankey
Vidoop

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On Jul 8, 2007, at 10:39 PM, Snorri wrote:

> Hey David and all,
>
> Cool!
> I am very happy to read this email ! Even more since I recall  
> touching this
> matter few weeks ago (website, wiki,?)
>
> This update project is coming right on time (my personal opinion),  
> because I
> feel a little slow down recently on new implementations of OID. I  
> guess this
> curve is perfectly normal at one point.
>
> Here is my actions:
>
> Problems = solutions
> 	1/ we should do a separated and independent wiki (like sites
> openidenabled, openiddirectory, spreadopenid?...) I bought  
> openidwiki.com
> $5,95 ;-) This wiki should be a worldwide and extended knowledge  
> database,
> help and work. This wiki should also be easy to update and  
> maintain. Could I
> submit a structure for this wiki? Under MediaWiki licence. Like
> http://microformats.org/wiki/microformats  etc...
> 	2) I confirm, for both the website and the wiki, I added language on
> openid.net/wiki but I wasn?t able to make it better and I guess  
> David you
> are running out of time to take care of this website alone isnt?  
> it ? ;-)
> 	3/ Yes! But the orange is the OpenID color, we should make smoother
> what?s need to be.
> 	4) Ok, good for the end user OpenID.net il on the ?Google Golden
> Triangle? but actually it?s true gibberish for your prefered  
> Walmart?s sales
> associate! Just ask her/him to go on the website OpenID.net and  
> hear what
> they have to say? They are the real end-user ! We should think mass  
> and all
> public that shows the simplest part (OpenID is cool) as well as the  
> most
> complicated (openidenable?) One part for everybody if I am a  
> beginner, and
> one part for the developers.
> OpenID.net should be the main gate for the OpenID world, and then  
> be able to
> direct anybody from End User to project manager or developer to the  
> right
> information, which is not completely the case right now.
>
> Ok for Vidoop, where can we see what has been done already ?
> WordPress? for every blog or website?
> 	1/ Yes
> 	2/ Yes
> 	3/ Yes!! ;)
> I used WordPresss for this French blog : www.openidblog.fr  
> Personaly I find
> WordPress great, but I think also limited for the needs of  
> OpenID.net. We
> should not hurry in this way before a tree structure and a web  
> strategy is
> determined.
>
> New design / New challenge
> 	1/ Web 2.0 is great for that! because we can change the design every
> day.
> 	2/ of course !
> 	3/ Yes "OpenID Orange"
> 	4/ Yes please ! ;-)
>
> Yes, already said that, we don?t change the logo?  This logo should  
> not be a
> question of design but a matter of strategy. So everyone better  
> like it as
> it is !! ==> We should talk about that again in 2008 ! ;)
>
> Yes, as I think, a website should let anybody on the side of the road,
> developers, OP/RP, and our Walmart?s sales associate! ;-) And Product
> managers = benefit for them to talk to their boss!
>
> We should be careful and don?t become a ?pure marketing? website,  
> it is not
> about creating an ?OpenID Corporation? website ! We should be able  
> to feel
> the free spirit of the movement, the community, the innovation, the  
> dev...
> but also the seriousness of the technology for the professionals  
> like large
> RP, managers, sponsors!!
>
> To work more efficiently, I propose that David schedule a planning  
> with a
> specific deadline (give us some time please!!) with an online wiki  
> where
> anybody can come and contribute, give their thoughts. I am afraid this
> mailing list could become very soon over booked with ideas that  
> might be
> left behind. At the specific deadline, we should choose what has  
> been chosen
> by everybody (or almost if we have to vote) and we go on this way  
> without
> changing our minds. The point is to think now for the following  
> years?. For
> example, the answer of Simon Willison and his requests are one of  
> those
>
> Cool?
>
> -Snorri
>
> -----Message d'origine-----
> De : marketing-bounces at openid.net [mailto:marketing- 
> bounces at openid.net] De
> la part de Recordon, David
> Envoy? : dimanche 8 juillet 2007 04:42
> ? : marketing at openid.net
> Objet : [Marketing] Revamping the Website
>
> Hey all,
> One of the things that has been on my list, and now the list of the
> OpenID Foundation, for a long time is revamping the website from  
> both a
> design and content perspective.  It certainly has become friendlier  
> over
> time, but still has some problems:
>  1) It isn't easy to find content mixed between the website and the  
> wiki
>  2) It isn't easy to edit the content or create new pages
>  3) The style could be nicer on the eyes
>  4) It is extrmeley developer focused and has no good resources for
> others wanting to learn about OpenID
> (http://www.notsorelevant.com/2007-05-15/openid-lack-of-promotion- 
> to-end
> -users/)
>
> To help tackle this, the great guys at Vidoop worked on a new design a
> bit over a month ago, but we haven't really made much forward  
> progress.
> The plan is to use WordPress to power the new site for a few reasons:
>  1) It is the same language as MediaWiki which means fewer packages to
> be installed on the server from a maintenance perspective
>  2) The ability to create and manage pages is quite flexible, allowing
> more people access to create and edit content
>  3) There is a really nice OpenID plugin for both commenting and
> administering the site
>
> So, the challenge at this point is to get a new site design (as at  
> least
> a WordPress template if not also for MediaWiki) which we all can live
> with.  The goals are:
>  1) A flexible design so the content can change overtime without  
> having
> to recreate the design
>  2) CSS buttons so that the site is easy to localize
>  3) Balanced color scheme which is both professional and incorporates
> "OpenID orange" in accents
>  4) Top-level navigation combined with secondary navigation on some
> pages
>
> A non-goal at this time is creating a new logo.
>
> From a content perspective the largest goal is creating a site which
> balances the needs of developers, users, and business people (aka
> product managers looking at why they should support OpenID).
>
> I'm sure there will be questions I haven't answered, but hopefully  
> this
> is a start.  I'd invite the Vidoop designers to post their work as a
> starting point.  I've bought the domain http://openid2.info (was  
> cheap)
> as a development bed for this.  I already have WordPress installed and
> some new text from Mike Ozburn and Johannes Ernst.  In general, I  
> think
> http://microformats.org/ does a very good job of a lot of this.
>
> Cool? Cool!
>
> Thanks,
> --David
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