[Marketing] Revamping the Website

Mon Jul 9 03:32:44 UTC 2007

Hey David and all,

Cool! 
I am very happy to read this email ! Even more since I recall touching this matter few weeks ago (website, wiki,…)

This update project is coming right on time (my personal opinion), because I feel a little slow down recently on new implementations of OID. I guess this curve is perfectly normal at one point.

Here is my actions:

Problems = solutions
	1/ we should do a separated and independent wiki (like sites openidenabled, openiddirectory, spreadopenid?...) I bought openidwiki.com $5,95 ;-) This wiki should be a worldwide and extended knowledge database, help and work. This wiki should also be easy to update and maintain. Could I submit a structure for this wiki? Under MediaWiki licence. Like http://microformats.org/wiki/microformats etc...
	2) I confirm, for both the website and the wiki, I added language on openid.net/wiki but I wasn’t able to make it better and I guess David you are running out of time to take care of this website alone isnt’ it ? ;-)
	3/ Yes! But the orange is the OpenID color, we should make smoother what’s need to be.
	4) Ok, good for the end user OpenID.net il on the “Google Golden Triangle” but actually it’s true gibberish for your prefered Walmart’s sales associate! Just ask her/him to go on the website OpenID.net and hear what they have to say… They are the real end-user ! We should think mass and all public that shows the simplest part (OpenID is cool) as well as the most complicated (openidenable…) One part for everybody if I am a beginner, and one part for the developers.
OpenID.net should be the main gate for the OpenID world, and then be able to direct anybody from End User to project manager or developer to the right information, which is not completely the case right now. 

Ok for Vidoop, where can we see what has been done already ?
WordPress? for every blog or website?
	1/ Yes
	2/ Yes
	3/ Yes!! ;)
I used WordPresss for this French blog : www.openidblog.fr  Personaly I find WordPress great, but I think also limited for the needs of OpenID.net. We should not hurry in this way before a tree structure and a web strategy is determined.

New Design / new challenge
	1) Vive the WEB 2.0 for that ! we can change the design every day
	2) of course !
	3) The orange is  (on peu en parler etude des couleurs)
	4) Yes please ! ;-)

New design / New challenge
	1/ Web 2.0 is great for that! because we can change the design every day.
	2/ of course !
	3/ Yes "OpenID Orange" 
	4/ Yes please ! ;-)

Yes, already said that, we don’t change the logo…  This logo should not be a question of design but a matter of strategy. So everyone better like it as it is !! ==> We should talk about that again in 2008 ! ;)

Yes, as I think, a website should let anybody on the side of the road, developers, OP/RP, and our Walmart’s sales associate! ;-) And Product managers = benefit for them to talk to their boss!

We should be careful and don’t become a “pure marketing” website, it is not about creating an “OpenID Corporation” website ! We should be able to feel the free spirit of the movement, the community, the innovation, the dev... but also the seriousness of the technology for the professionals like large RP, managers, sponsors!!

Pour travailler éfficacement, je propose que David fixe un calendrier avec un date présice de fin (un peu de temmps please ;-) avec un "wiki" en ligne pendant lequel tout le monde peut venir parler, donner ses avis... (sinon cette mailing liste va devenir saturé d'idée qui resteront au placard) puis à la fin de date on ne change on statuts  et on décide de lancer ce qui à été retenu ! (au vote si il le faut ! )  l'idée bien sûr et de penser maintenant pour que le site soit facilement évolutif pour les prochainses années... (==> par exemple la réponse de Simon Willson et ses demandes en font partit!)

To work more efficiently, I propose that David schedule a planning with a specific deadline (give us some time please!!) with an online wiki where anybody can come and contribute, give their thoughts. I am afraid this mailing list could become very soon over booked with ideas that might be left behind. At the specific deadline, we should choose what has been chosen by everybody (or almost if we have to vote) and we go on this way without changing our minds. The point is to think now for the following years…. For example, the answer of Simon Willison and his requests are one of those

Cool?

-Snorri

-----Message d'origine-----
De : marketing-bounces at openid.net [mailto:marketing-bounces at openid.net] De la part de Recordon, David
Envoyé : dimanche 8 juillet 2007 04:42
À : marketing at openid.net
Objet : [Marketing] Revamping the Website

Hey all,
One of the things that has been on my list, and now the list of the
OpenID Foundation, for a long time is revamping the website from both a
design and content perspective.  It certainly has become friendlier over
time, but still has some problems:
 1) It isn't easy to find content mixed between the website and the wiki
 2) It isn't easy to edit the content or create new pages
 3) The style could be nicer on the eyes
 4) It is extrmeley developer focused and has no good resources for
others wanting to learn about OpenID
(http://www.notsorelevant.com/2007-05-15/openid-lack-of-promotion-to-end
-users/)

To help tackle this, the great guys at Vidoop worked on a new design a
bit over a month ago, but we haven't really made much forward progress.
The plan is to use WordPress to power the new site for a few reasons:
 1) It is the same language as MediaWiki which means fewer packages to
be installed on the server from a maintenance perspective
 2) The ability to create and manage pages is quite flexible, allowing
more people access to create and edit content
 3) There is a really nice OpenID plugin for both commenting and
administering the site

So, the challenge at this point is to get a new site design (as at least
a WordPress template if not also for MediaWiki) which we all can live
with.  The goals are:
 1) A flexible design so the content can change overtime without having
to recreate the design
 2) CSS buttons so that the site is easy to localize
 3) Balanced color scheme which is both professional and incorporates
"OpenID orange" in accents
 4) Top-level navigation combined with secondary navigation on some
pages

A non-goal at this time is creating a new logo.

>From a content perspective the largest goal is creating a site which
balances the needs of developers, users, and business people (aka
product managers looking at why they should support OpenID).

I'm sure there will be questions I haven't answered, but hopefully this
is a start.  I'd invite the Vidoop designers to post their work as a
starting point.  I've bought the domain http://openid2.info (was cheap)
as a development bed for this.  I already have WordPress installed and
some new text from Mike Ozburn and Johannes Ernst.  In general, I think
http://microformats.org/ does a very good job of a lot of this.

Cool? Cool!

Thanks,
--David
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