[Marketing] core message platform (CMP) discussion

[Hans Granqvist]

> What is OpenID?
>
> 1.   A decentralized, open source mechanism for single sign-on ...
> 2.   An way to eliminate the "I have far too many user names and
> passwords"
> pain
> 13.  OpenID enables single registration
> *    It is more secure than username and password


OpenID is not am authentication mechanism but a protocol, so that
statement is incorrect.

...
> The first section is the main message. Getting that right is the key.
>

Exactly.

-Hans
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