[OpenID] OpenID Biz Case, etc

nieuwsgroep nieuwsgroep at evidos.nl
Wed Apr 1 22:30:17 UTC 2009

Maybe you already checked this blog post, it may help. Looks like you
already have a nice list:




Would be great to hear what the arguments are to not implement OpenID, so
what are the alternative scenario's to pick from?


>From a business case perspective you might consider to include some more
figures. So for example do a calculation what the costs are to facilitate
the authentication internally versus a user centric system like OpenID.




--- May 12th OpenID event in Amsterdam ---



Van: general-bounces at openid.net [mailto:general-bounces at openid.net] Namens
Jonathan Coffman
Verzonden: woensdag 1 april 2009 3:33
Aan: general at openid.net
Onderwerp: [OpenID] OpenID Biz Case, etc


Hey there all, If you have a moment to breeze through the following I would
really appreciate it.

Here's the situation: we're a major media company who is scrapping all prior
user authentication systems and building from the ground-up. I'm working to
make the case that OpenID absolutely has to be a key component of this new
system. Am I missing key points or mis-characterizing the things I've
learned? (I've read through many blog posts, watched all kinds of
presentations on slideshare, etc to compile the below)

-- btw: I do plan to post this to my blog once it's a little more fleshed

OpenID Business Case
Summary: OpenID is an emerging web standard upon which users are able to use
existing accounts from major providers, like Google and Yahoo, in order to
sign in to other sites. In support of TKTKT commitment to open standards and
given that OpenID is quickly becoming a market requirement the TKT Universal
Authentication System will take advantage of the technology.
Key Reasons to use OpenID:
.      OpenID is a system for decentralized single sign-on; it solves the
technology problem of duplicate usernames and the user problem of having to
manage multiple usernames and passwords securely.

.      Users control and manage their own identity, which aligns with the
TKTKTK mission of empowering users to participate as well as our dedication
to open standards and technology.

.      Simple Registration system in OpenID can help users fill out their
registration form with things like their name, email address, location, etc
without us having to force them to fill out those fields.

.      The OpenID provider's business is authentication; they can invest
much more effort than we can in securing user's data and information than we

.      Increase in number of sign-ups due to fewer form fields to fill out
during registration, and ease of user interface.
.      Persistent log-ins, each time the user opens the site they don't have
to sign-in again.
.      Fewer support resources necessary as users rely on their identity
provider of choice.
.      Being an open standard, hundreds of people are working to enhance the
technology and TKT has an opportunity to not only participate, but also give
.      Marketing and promotional opportunities around TKT adoption of the
OpenStack would be seen as an extremely positive move in the technology
community and return positive buzz.
User Adoption: There are over 500 million OpenID enabled users originating
from the following sites and thousands more:
.      AOL

.      Yahoo

.      Blogger

.      Flickr

.      Livedoor

.      LiveJournal

.      Wordpress.com

.      SmugMug

.      Technorati

.      Orange

.      Vox

.      ClaimID

.      MyOpenID

.      MyID.net

.      Myvidoop

.      Verisign

Market Support:
.      Google, IBM, Microsoft, VeriSign, Yahoo, PayPal, Verisign, and
Facebook all have representatives on the OpenID board.
.      Those companies and many more are heavily invested in seeing this
standard adopted, and competing technologies have folded into the OpenStack
and are concentrating on their own individual niches as enhancements rather
than replacements of OpenID (oAuth, ActivityStreams, PortableContacts,
.      Users expect for their data to be portable between sites, a social
network or site with social functionality that does not allow the user to
take their information with them across the web is going against the
.      Over 35,000 sites currently accept OpenIDs (with sites like Blogger
and WordPress being counted as single sites despite having millions of
.      Whitelabel social networking products have already enabled all of
their customers to begin accepting OpenID, including Ning and KickApps, and
TKT Technology Platforms Support - The following software in-use on TKTKTKT
and TKTKT web sites support OpenID already:
.      MovableType (out of the box)
.      WordPress (well-tested module)
.      Drupal (out of the box)
.      Joomla (out of the box)
.      Plone (out of the box)
.      Atlassian (JIRA) (out of the box)
.      Basecamp/Backpack/HighRise (out of the box)
.      MediaWiki (extension)
At the end of the list I included some of the products we use internally as
well because let's not forget the efficiencies created in utilizing a web
standard for our own internal usage as well.
Security Benefits:
.      TKTK doesn't have security efforts, nor should we be in the business
of managing user's online identities, especially given the amount of data
and information that is collected by systems.
.      OpenID supports alternative methods of authentication beyond anything
that we would actually need such as:
o   Sign-in via client side SSL Certificates
o   Image based passwords and recovery
o   2-factor authentication such as password+text message

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