[OpenID] Status of the Customer Research Committee (Was: Re: Several Questions for the Current & Future Board)

[Johannes Ernst]

I agree with everything Brian said on this thread. To add:

A lot of how we go forward with CRC depends on the composition of the  
new board (which also will indicate, indirectly, in which direction  
the membership wants the organization to go.)

There was a clear majority view in the joint CRC/board result  
presentation meeting to not share the slides produced by MarketFocus  
with the membership. Here is my summary on the most important things  
we need to do based on CRC results so far:

  - more board members who have business expertise
  - a defined set of objectives, deliverables, responsibilities etc.  
etc. for the OIDF in 2009, and the willingness and ability to work  
them down
  - increased transparency and accountability of board members and  
officers to the membership
  - sorting out the executive director issue
  - more effectively engaging the community and local chapters to all  
work on a shared high-level plan
  - clearly articulating the OpenID value proposition for a non- 
technical audience
  - marketing programs, and local chapter programs to get the message  
out
  - solving a number of technical issues, including
     * further improved security
     * user interface guidelines and better usability
  - defining and enforcing the brand / trademark
  - legal templates that sites can use

Going forward, I think we should do the same interview exercise with  
similar interviewees 6-9 months down the road, once we have had a  
chance to have delivered some results on the above items.

In the mean time, there seems to be some agreement that we could  
package up some of the questions we have in an on-line survey, and ask  
actual OPs and RPs, as well as prospective ones, to fill it out. That  
would give us far less insight per interviewee because of the limits  
of multiple choice, but we could get many more respondents.


On Dec 15, 2008, at 18:16, Chris Messina wrote:

> Ok, thanks for that.
>
> Do we have any additional documentation or reports?
>
> I'll transcribe elements of that presentation to the wiki in the  
> meanwhile.
>
> It'd be good to know if this work is ongoing, and if so, how to get  
> involved or what outcomes are expected as well as how much was spent  
> on the deliverables we've currently received.
>
> Chris
>
> On Mon, Dec 15, 2008 at 6:00 PM, Brian Kissel <bkissel at janrain.com>  
> wrote:
> Yes, one public summary from IIW in Mt. View: http://www.slideshare.net/bkkissel/openid-foundation-market-research-report-from-iiwb-2008-presentation 
>    This is just a summary from a more detailed report that Johannes  
> initiated with an outside market research firm named Market Focus.   
> Market Focus attended the Content Provider Advisory Committee  
> meeting, then did a series of one-on-one interviews with several of  
> the participants as well as other RPs, prospective RPs, and OPs.
>
>
> Cheers,
>
>
> Brian
>
> ==============
>
> Brian Kissel
>
> Cell: 503.866.4424
>
> Fax: 503.296.5502
>
>
> From: general-bounces at openid.net [mailto:general-bounces at openid.net]  
> On Behalf Of Chris Messina
> Sent: Monday, December 15, 2008 5:48 PM
> To: Johannes Ernst
> Cc: OpenID List
>
> Subject: Re: [OpenID] Several Questions for the Current & Future Board
>
>
> On Mon, Dec 15, 2008 at 4:05 PM, Johannes Ernst <jernst+openid.net at netmesh.us 
> > wrote:
>
>
> Re the CRC work: I personally got on the phone with every board  
> member that I could get a hold of in the week before I asked for  
> funding the external consultant -- you will recall that you and I  
> talked about it, too, on the phone, prior to the board meeting. So  
> I'm at loss to understand what you mean by not having been consulted.
>
>
> This is a separate topic, but I searched around for the results of  
> the CRC committee and all I came up with was this page (ported from  
> the original wiki):
>
>
> https://openid.pbwiki.com/Customer-Research-Committee
>
>
> Are the results of this study available?
>
>
> Chris
>
>
> -- 
> Chris Messina
> Citizen-Participant &
>  Open Technology Advocate-at-Large
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> citizenagency.com # vidoop.com
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> Chris Messina
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