[OpenID] previously proposed logo redesign

[ydnar]

Wasn’t going to comment on this thread (I am biased), but Steve made  
some good points.

Drummond: I disagree with your assertion that there is potential for  
confusion over the difference between OpenID 1.0 and OpenID 2.0. The  
differences are largely irrelevant to the mass consumer, who  
ultimately will determine the legitimacy of OpenID. I believe a new  
logo will cause more confusion and dilute the OpenID brand/identity.

If you don’t like the existing logo, say so. Don’t just say “some  
people” or “several members.” :)

Randy


On Apr 23, 2007, at 6:50 PM, Drummond Reed wrote:

> Steve & Chris:
>
> There has been a longstanding thread and action item of the OpenID
> Foundation board (http://openid.net/wiki/index.php/ 
> OpenID_Foundation). See
> in particular the minutes of the Feb 22 meeting:
>
> http://openid.net/wiki/index.php/OpenID_Foundation/Board/Minutes/ 
> 2007-02-22#
> Logo_for_.22OpenID_2.0.22
>
> In fact there used to be a wiki page devoted to the design  
> requirements for
> an OpenID 2.0 logo, but I can't find it right now (David Recordon  
> might know
> where it is).
>
> The key rationale is that OpenID Authentication 2.0 (at least as of  
> WD11)
> supports several critical new features that are not in 1.0/1.1,  
> such as
> anonymous login and XRI support. It is important that OpenID users  
> who want
> to use those features understand that they only work at OpenID 2.0  
> sites.
>
> In addition, as familiar as the OpenID 1.0 logo is, some people  
> feel is not
> very strong visually at small point sizes (there is disagreement on  
> this).
>
> So as painful as establishing a new logo for OpenID 2.0 is now, it  
> will be
> much less painful than in the future.
>
> Chris, you are correct that the plan is to do a community-based bounty
> program and encourage the very best design work from everyone in the
> community. The only gating factor now is finishing the OIDF so we  
> can offer
> a bounty. But the OIDF is close enough now that maybe we can just  
> get going.
> It would be great to review design ideas like Justen's at Internet  
> Identity
> Workshop in May.
>
> =Drummond
>
> -----Original Message-----
> From: general-bounces at openid.net [mailto:general- 
> bounces at openid.net] On
> Behalf Of Steve Bjorg
> Sent: Monday, April 23, 2007 9:58 AM
> To: Chris Messina
> Cc: general at openid.net; Justen Stepka
> Subject: Re: [OpenID] previously proposed logo redesign
>
> I'm confused.  What's wrong with the current logo?  Are there
> objectives that the current design is not conveying?  If so, what are
> the new objectives of the logo and what are the other brands that it
> needs to distinguish itself from, and so on.  I would assume these
> goals would need to be defined before a new set of logos are proposed.
>
> Also, and more importantly, how to deal with suddenly two logo
> standards floating around? Not everyone is going to switch to the new
> design and everyday more and more people are being exposed to the
> existing one.
>
> Unless there is a dire need to re-brand OpenID, I would not encourage
> such an endeavor.  Changing brands mid-adoption causes more issues
> than it seems to solve, from my experience.  Just my 2 cents.
>
> - Steve
>
> --------------
> Steve G. Bjorg
> http://www.mindtouch.com
> http://www.opengarden.org
>
>
> On Apr 23, 2007, at 9:32 AM, Chris Messina wrote:
>
>> As well, is there going to be any kind of open call for  
>> submissions? I
>> know that we'd talked about putting on some kind of contest or
>> something last fall -- and I'm still eager to get entries from the
>> best talent across the web to participate...
>>
>> I definitely dig Justin's concepts, but I would like the spirit of
>> this to reflect the principles of open [source] dialogue.
>>
>> Chris
>>
>> On 4/23/07, Stephen Paul Weber <singpolyma at gmail.com> wrote:
>>> I would just say that I think any potential redesign should at least
>>> look similar to the original logo, which everyone knows and
>>> recognises.
>>>
>>> On 4/23/07, Justen Stepka <jstepka at jstepka.name> wrote:
>>>> Here is the previous thread:
>>>>
>>>> http://openid.net/pipermail/general/2006-November/000670.html
>>>>
>>>> Attached are some new concepts. I was hoping rather than  
>>>> incorporate
>>>> colors now, we could center on a design we like. From there we
>>>> can get
>>>> colors added in simple.
>>>>
>>>> Cheers,
>>>>
>>>> Justen
>>>>
>>>> --
>>>> Justen Stepka
>>>> http://www.jstepka.name/blog/
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