[OpenID - Eu] Mission Statement of OpenID Europe

[Recordon, David]

Yes, I think you've hit the marketing nail on the head.  We need to,
globally, get a good marketing plan together.  This reminds me, have
been meaning to make marketing at openid.net and start getting this
discussion going again.  This will be one of the official functions of
the OpenID Foundation as well, since a large part of its goals are
around joint marketing and evangelism for OpenID.
 
--David

________________________________

From: eu-bounces at openid.net [mailto:eu-bounces at openid.net] On Behalf Of
Andrew Tominson
Sent: Friday, May 18, 2007 7:31 AM
To: eu at openid.net
Subject: [OpenID - Eu] Mission Statement of OpenID Europe


I am new here so apologies if I am retracing old ground... caught the
tail of this thread and it seems to me a "secure certification model"
can mean a variety of things and not all of them are useless.
 
OpenID is newsworthy here in the UK with the BBC picking up a couple of
stories, but there is no call to action. It is very much "ooh look -
interesting technology coming up". This needs to be converted to "here
is a technology which can be used right now and go to this place to use
it today". 
 
Some form of logo scheme could help with to link in and jump off to
where it can be used. Some bureaucracy to get this up and running might
yield faster uptake and help get a critical mass.
 
The other area that worries me is standards compliance. With 2.0 on the
way the challenge of distinguishing which features will work where and
what it all means. Logos could help here too... (cf HTML Verified logos)
 
Trust of the IdP/RP is a hard problem OpenID isn't designed to solve.
Phishability of the IdP is also omitted so it can't even be said that
IdPs are "secure" just by implementing the standard. However, aiding
compliance and uptake of OpenID as-is is another issue where inroads can
be made.
 
Andrew Tomlinson
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