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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal>FYI: <a href="http://www.janrain.com/blogs/research-study-consumer-perceptions-online-registration-and-social-sign">http://www.janrain.com/blogs/research-study-consumer-perceptions-online-registration-and-social-sign</a><o:p></o:p></p><p class=MsoNormal><o:p>&nbsp;</o:p></p><p class=MsoNormal>Don &amp; Amanda, feel free to site this in the 2010 year in review report.<o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:.5in;line-height:11.4pt'><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#666666'>Some of the results from the nationally representative sample of over 600 consumers weren&#8217;t too surprising -</span><b><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#666666'>75% are bothered by website registrations</span></b><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#666666'>&nbsp;</span><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#666666'>and will change their behavior as a result, including leaving the site altogether.</span><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#666666'>&nbsp;<b>76% admit to having provided incorrect or incomplete information</b></span><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#666666'>.<o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:.5in;line-height:11.4pt'><b><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#666666'>A clear majority - 66% see social sign-in,&nbsp;</span></b><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#666666'>accessing a site by using their Facebook, Google, Yahoo, Twitter, or other account,&nbsp;</span><b><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#666666'>as an attractive alternative.</span></b><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#666666'><o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:.5in;line-height:11.4pt'><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#666666'>The survey shows stark behavior differences between the respondents favoring social sign-in (&#8220;fans&#8221;) and those who prefer traditional methods (&#8220;critics&#8221;).<o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:1.0in;text-indent:-.25in;line-height:11.4pt;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;color:#666666'><span style='mso-list:Ignore'>&middot;<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#666666'>21% of the social sign-in fans planned to spend more money during the 2010 holiday season, compared to only 16% of the critics<o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:1.0in;text-indent:-.25in;line-height:11.4pt;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;color:#666666'><span style='mso-list:Ignore'>&middot;<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#666666'>39% of the social sign-in fans planned to do more of their shopping online than last year, compared to only 25% of the critics<o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:1.0in;text-indent:-.25in;line-height:11.4pt;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;color:#666666'><span style='mso-list:Ignore'>&middot;<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#666666'>25% of the social sign-in fans use social networks to influence others or make purchase decisions, compared to only 13% of the critics<o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:1.0in;text-indent:-.25in;line-height:11.4pt;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;color:#666666'><span style='mso-list:Ignore'>&middot;<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#666666'>35% of the social sign-in fans admit to making a purchase based on a positive social network post, compared to only 16% of the critics<o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:.5in;line-height:11.4pt'><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#666666'>Consumers inclined to use social sign-in are more valuable to companies; they are more likely to return to sites offering social sign-in, they spend larger dollar amounts on the site and have more favorable views about the brand.<o:p></o:p></span></p><p class=MsoNormal><o:p>&nbsp;</o:p></p><p class=MsoNormal><o:p>&nbsp;</o:p></p><p class=MsoNormal><span style='color:#1F497D'>Cheers, Brian<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p>&nbsp;</o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>brian.kissel@gmail.com<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Cell: 503.866.4424<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Efax: 503.296.5502<o:p></o:p></span></p><p class=MsoNormal><a href="http://twitter.com/bkkissel"><span style='font-size:12.0pt;font-family:"Tms Rmn","serif";color:black;text-decoration:none'><img border=0 width=23 height=23 id="Picture_x0020_1" src="cid:image001.jpg@01CBC79C.D45866E0" alt="cid:image002.png@01CB865C.9A7170B0"></span></a><a href="http://www.linkedin.com/in/briankkissel"><span style='font-size:12.0pt;font-family:"Tms Rmn","serif";color:black;text-decoration:none'><img border=0 width=23 height=23 id="Picture_x0020_2" src="cid:image002.jpg@01CBC79C.D45866E0" alt="cid:image003.png@01CB865C.9A7170B0"></span></a><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><o:p>&nbsp;</o:p></p></div></body></html>