[OpenID board] Fwd: [OpenID] OpenID Logo Usage Guidelines

Johannes Ernst jernst at netmesh.us
Sat Nov 17 00:33:22 UTC 2007

Oops, my experiment with "directed identities" goes awry every now and  
so often. I meant to send the below.

Begin forwarded message:

> From: Johannes Ernst <jernst+openid.net at netmesh.us>
> Date: November 16, 2007 16:07:59 PST
> To: board at openid.net
> Subject: Re: [OpenID board] [OpenID] OpenID Logo Usage Guidelines
> The requirement was expressed that not everybody should be able to  
> call anything they choose "OpenID", otherwise the trademark isn't  
> good for anything.
> Example: it is not in the interest of the community to allow me to  
> call my own proprietary protocol that I have no intention of  
> licensing to anybody for any reason, as the "The one and only OpenID  
> authentication protocol". (or whatever) Not that I would want to,  
> but you get the picture.
> Given that the IPR process is the only process that we have -- or  
> will get! -- it appears logical to describe the outputs of that  
> process as "OpenID" and everything else as not.
> But then, this is all work in progress and we would certainly  
> welcome any and all requirements as people see them. As I said, we  
> first would like to see the IPR process completed so we know we can  
> do this, and how.
> On Nov 16, 2007, at 14:59, Dick Hardt wrote:
>> Why is the TM tied to the IPR policy?  Besides being IP, I don't see
>> any connection between the TM policy and the IPR.
>> -- Dick
>> On 16-Nov-07, at 2:09 PM, Johannes Ernst wrote:
>>> The OpenID Foundation has a trademark committee, which is currently
>>> waiting for the IPR policy work to be completed. Once that policy is
>>> in place, we are planning to connect an updated trademark policy to
>>> it. (Disclaimer: I'm heading that committee)
>>> Having said that, the question you are asking can certainly be
>>> explored in parallel. Can you make some suggestions for what you  
>>> think
>>> would be acceptable "changes" and what wouldn't?
>>> On Nov 16, 2007, at 12:36, Sam Alexander wrote:
>>>> What is the consensus on making changes to the OpenID Logo for a
>>>> specific use?
>>>> The grey/orange logo doesn't work well with all palettes when  
>>>> making
>>>> diagrams, designs, etc.  It seems that right now people are taking
>>>> liberties with certain aspects of the logo and leaving others  
>>>> alone.
>>>> For instance, JanRain used the logo to bring sexyback @ https://
>>>> pibb.com/signin.  I've seen other changes of color in the wild (not
>>>> really any changes of structure, though).  As a designer, that kind
>>>> of flexibility is extremely helpful.
>>>> This has been brought up before, the latest seeming to be Chris
>>>> Messina's post in January ( http://openid.net/pipermail/general/2007-
>>>> January/001421.html ).  Chris has also done some write-ups on  
>>>> concept
>>>> of Community marks vs traditional Trademarks ( http://factoryjoe.com/
>>>> blog/2006/01/14/the-case-for-community-marks/ ).
>>>> My question is this: Do we want more lenient usage and visual guide
>>>> lines to aid developers or would we rather have stricter use rules
>>>> for total consistency?
>>>> The best two examples I could (quickly) find for this debate are  
>>>> both
>>>> from Mozilla.
>>>> For the Feed Icon:
>>>> ( http://www.mozilla.org/foundation/feed-icon-guidelines/ )
>>>> - Relaxed rules (alot of "SHOULD" and "MAY")
>>>> - Enforcement left up to the community
>>>> - Allows designers to use discretion (even poor discretion, ie we
>>>> may end up with alot of
>>>>  'ugly' blinking marque logo's out there)
>>>> For the Firefox Icon:
>>>> ( http://www.mozilla.org/foundation/identity-guidelines/
>>>> firefox.html )
>>>> - Rules are much stricter (mostly MUST's)
>>>> - Correct font, dimension and color treatments are required
>>>> - Trademark must be included
>>>> - Insures consistent look and feel for "Firefox" wherever it is
>>>> seen (fewer 'ugly' cases)
>>>> Which would the community prefer?
>>>> - Sam
>>>> _______________________________________________
>>>> general mailing list
>>>> general at openid.net
>>>> http://openid.net/mailman/listinfo/general
>>> _______________________________________________
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>>> http://openid.net/mailman/listinfo/general
>> _______________________________________________
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Johannes Ernst
NetMesh Inc.

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