[OpenID board] [OpenID] OpenID Logo Usage Guidelines
Dick Hardt
dick at sxip.com
Fri Nov 16 22:59:40 UTC 2007
Why is the TM tied to the IPR policy? Besides being IP, I don't see
any connection between the TM policy and the IPR.
-- Dick
On 16-Nov-07, at 2:09 PM, Johannes Ernst wrote:
> The OpenID Foundation has a trademark committee, which is currently
> waiting for the IPR policy work to be completed. Once that policy is
> in place, we are planning to connect an updated trademark policy to
> it. (Disclaimer: I'm heading that committee)
>
> Having said that, the question you are asking can certainly be
> explored in parallel. Can you make some suggestions for what you think
> would be acceptable "changes" and what wouldn't?
>
>
>
> On Nov 16, 2007, at 12:36, Sam Alexander wrote:
>
>> What is the consensus on making changes to the OpenID Logo for a
>> specific use?
>>
>> The grey/orange logo doesn't work well with all palettes when making
>> diagrams, designs, etc. It seems that right now people are taking
>> liberties with certain aspects of the logo and leaving others alone.
>> For instance, JanRain used the logo to bring sexyback @ https://
>> pibb.com/signin. I've seen other changes of color in the wild (not
>> really any changes of structure, though). As a designer, that kind
>> of flexibility is extremely helpful.
>>
>> This has been brought up before, the latest seeming to be Chris
>> Messina's post in January ( http://openid.net/pipermail/general/2007-
>> January/001421.html ). Chris has also done some write-ups on concept
>> of Community marks vs traditional Trademarks ( http://factoryjoe.com/
>> blog/2006/01/14/the-case-for-community-marks/ ).
>>
>> My question is this: Do we want more lenient usage and visual guide
>> lines to aid developers or would we rather have stricter use rules
>> for total consistency?
>>
>> The best two examples I could (quickly) find for this debate are both
>> from Mozilla.
>>
>> For the Feed Icon:
>> ( http://www.mozilla.org/foundation/feed-icon-guidelines/ )
>>
>> - Relaxed rules (alot of "SHOULD" and "MAY")
>> - Enforcement left up to the community
>> - Allows designers to use discretion (even poor discretion, ie we
>> may end up with alot of
>> 'ugly' blinking marque logo's out there)
>>
>> For the Firefox Icon:
>> ( http://www.mozilla.org/foundation/identity-guidelines/
>> firefox.html )
>>
>> - Rules are much stricter (mostly MUST's)
>> - Correct font, dimension and color treatments are required
>> - Trademark must be included
>> - Insures consistent look and feel for "Firefox" wherever it is
>> seen (fewer 'ugly' cases)
>>
>> Which would the community prefer?
>>
>> - Sam
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