[OpenID board] Webware 100 Press Release

Recordon, David drecordon at verisign.com
Thu May 31 19:23:43 UTC 2007


Actually now is marketing at openid.net from the decision on the call.

________________________________

From: board-bounces at openid.net [mailto:board-bounces at openid.net] On
Behalf Of Recordon, David
Sent: Thursday, May 31, 2007 11:45 AM
To: board at openid.net
Subject: Re: [OpenID board] Webware 100 Press Release


List is now created, spreadtheword at openid.net.
 
--David

________________________________

From: board-bounces at openid.net [mailto:board-bounces at openid.net] On
Behalf Of Johannes Ernst
Sent: Wednesday, May 30, 2007 11:34 AM
To: board at openid.net
Subject: Re: [OpenID board] Webware 100 Press Release


First, I'd strongly encourage us to move discussion of this type off the
board's plate ... I don't think that as a board, we should be operating
on that micro level. (Unless somebody nominates us for the Nobel Peace
prize or something like it ;-))

How is that marketing list coming? ;-)

Secondly, as a board, I do believe we should properly discuss what
objectives we have from a marketing perspective. That would include
whether or not we should have objectives of winning industry awards. If
we decided that as the foundation, we would want to accomplish that, we
should set that as an objective for the marketing group, which should
decide which of those awards to go after (resources are limited, we
can't go after all) and what the tactics are (to borrow Dick's
terminology) to accomplish that. Which may or may not include press
releases, blog campaigns or whatever.

Does that sound reasonable as an approach? 


On May 30, 2007, at 7:48, Bill Washburn wrote:


	Just out of curiosity, how far-fetched is it to dream of a
blogging campaign that actually might lead to enough votes to winning
the award?.... as a dark horse?  Just a thought, because obviously if
that were the way it happened a lot of attention could be garnered.
	
	-bill
	
	
	----- Original Message ----
	From: Scott Kveton <scott at kveton.com>
	To: board at openid.net
	Sent: Tuesday, May 29, 2007 11:51:25 PM
	Subject: Re: [OpenID board] Webware 100 Press Release
	
	
	> It's a good idea, David. The only question is cost. If a
sponsor/donor is
	> willing to pick up the cost of the release (typically $500-$1K
for domestic;
	> double that for international), I'm for it. Otherwise I'd put
it up on the
	> OpenID.net site and do the blogging campaign.
	
	JanRain just uses prweb for their releases ... I think its $399
per
	release.  However, I'm of the thought that a blogging campaign
would
	be a bit better ... :-)
	
	- Scott
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Johannes Ernst
NetMesh Inc.


   http://netmesh.info/jernst


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