[OpenID board] Webware 100 Press Release

Drummond Reed drummond.reed at cordance.net
Thu May 31 05:50:28 UTC 2007


+1. Sounds like we just need to get the marketing group spun up.

 

=Drummond 

 

  _____  

From: board-bounces at openid.net [mailto:board-bounces at openid.net] On Behalf
Of Johannes Ernst
Sent: Wednesday, May 30, 2007 11:34 AM
To: board at openid.net
Subject: Re: [OpenID board] Webware 100 Press Release

 

First, I'd strongly encourage us to move discussion of this type off the
board's plate ... I don't think that as a board, we should be operating on
that micro level. (Unless somebody nominates us for the Nobel Peace prize or
something like it ;-))

 

How is that marketing list coming? ;-)

 

Secondly, as a board, I do believe we should properly discuss what
objectives we have from a marketing perspective. That would include whether
or not we should have objectives of winning industry awards. If we decided
that as the foundation, we would want to accomplish that, we should set that
as an objective for the marketing group, which should decide which of those
awards to go after (resources are limited, we can't go after all) and what
the tactics are (to borrow Dick's terminology) to accomplish that. Which may
or may not include press releases, blog campaigns or whatever.

 

Does that sound reasonable as an approach?

 

 

On May 30, 2007, at 7:48, Bill Washburn wrote:





Just out of curiosity, how far-fetched is it to dream of a blogging campaign
that actually might lead to enough votes to winning the award?.... as a dark
horse? Just a thought, because obviously if that were the way it happened a
lot of attention could be garnered.

-bill

----- Original Message ----
From: Scott Kveton <scott at kveton.com>
To: board at openid.net
Sent: Tuesday, May 29, 2007 11:51:25 PM
Subject: Re: [OpenID board] Webware 100 Press Release

> It's a good idea, David. The only question is cost. If a sponsor/donor is
> willing to pick up the cost of the release (typically $500-$1K for
domestic;
> double that for international), I'm for it. Otherwise I'd put it up on the
> OpenID.net site and do the blogging campaign.

JanRain just uses prweb for their releases ... I think its $399 per
release.However, I'm of the thought that a blogging campaign would
be a bit better ... :-)

- Scott
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Johannes Ernst

NetMesh Inc.

 


 <http://netmesh.info/jernst> http://netmesh.info/jernst



 

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